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A review of the social media led Search for Rank Gongman that I executed while at The Rank Group
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Search For The Rank Gongman 2012
Final Report
December 2012
The Facts and Figures
• Competition went live w/c 20th August and closed on 31st October
• Gong themed events took place at 24 Grosvenor and G Casinos across England and Wales
• Over 1,600 customers watched these events
• Casino SMS campaign targeted 59,419 customers and a ‘what’s on guide’ was e.mailed to 113,976 people
• 192 Facebook posts and 333 tweets produced about the gong tour
• Over 640 approved videos uploaded to YouTube from a total of 893 entries (some were rejected/unable to be uploaded)
• 178 new customers were acquired during the campaign
• The gong videos and Facebook pages achieved over 24,000 likes/views
• 970 tweets produced throughout the campaign with 3,268 followers
• 71 pieces of coverage achieved
The Facts and Figures Achieved vs Targets
Target Achieved % achieved
Likes/views 20,000 24,144 121%
New customer acquisitions
150 178 119%
Entries 1,000 893 89%
No of cuttings 50 71 142%
National Press
The Times 23rd November 2012
circ: 407,720
Daily Express 23rd November 2012
circ: 550,502
Daily Telegraph 23rd November 2012
circ: 560,471
Also appeared in the Scottish Daily Telegraph
The Daily Express 24th November 2012
circ: 550,502
The Sun 23rd November 2012
circ: 2,384,895
Also appeared in The Scottish Sun
Online Coverage
www.dailymail.co.uk 22nd November 2012
unique users: 6,671,641
www.telegraph.co.uk 22nd November 2012
unique users: 2,887,948
www.express.co.uk 23rd November 2012
unique users: 1,986,428
www.thetimes.co.uk 23rd November 2012
unique users: n/a
www.itv.com/news 22nd November 2012
unique users: n/a
www.anorak.co.uk 22nd November 2012 unique users: 58,031
www.onenewspage.co.uk 23rd November 2012
unique users: 418,200
www.rugbyadvertiser.co.uk 23rd November 2012
unique users: n/a
The same article also appeared on:
www.casinolifemagazine.com 29th November 2012 unique users: 6,000
www.thisisstaffordshire.co.uk 23rd November 2012
unique users: n/a
The same article also appeared on:
www.dailyecho.co.uk 30th October 2012
unique users: 30,437
Bristol Towntalk September 2012 unique users: n/a
Leeds Towntalk September 2012 unique users: n/a
Swansea Towntalk September 2012 unique users: n/a
Reading Towntalk October 2012
unique users: n/a
Plymouth Towntalk October 2012
unique users: n/a
Regional Press Coverage
Great Yarmouth Mercury 23rd November 2012
circ: 17,175
Maidenhead Advertiser 13th September 2012
circ: 18,701
The Stoke Sentinel 23rd November 2012
circ: 45,343
Wolverhampton Express & Star 22nd November 2012
circ: 31,984
Aberdeen Evening Express 30th August 2012
circ: 50,630
Paisley Daily Express 3rd September 2012
circ: 7,538
Blackpool Gazette 12th October 2012
circ: 19,185
Chester Leader 29th August 2012
circ: 1,669
Flintshire Leader 29th August 2012
circ: 8,967
Wrexham Leader 29th August 2012
circ: 16,131
Isle of Thanet Gazette 12th October 2012
circ: 9,867
Burton Mail 29th August 2012
circ: 12,198
Barking & Dagenham Post 5th September 2012
circ: 11,131
Great Yarmouth Mercury 31st August 2012
circ: 17,032
Blackpool Gazette 23rd November 2012
circ: 19,185
Lancashire Evening Post 23rd November 2012
circ: 20,379
Wigan Evening Post 23rd November 2012
circ: 7,092
Trade Press
Coinslot 31st August 2012
circ: 4,100
