P A S T W O R K

G O L I N : T E X A S I N S T R U M E N T S

As an intern on the Texas Instruments team, I immensely enjoyed working with the in�uencer engagement team.

Every day, I monitored our Hootsuite streams and recommended real - t ime engagements . I was the expert on the

dai ly act iv i ty and interests of our con�rmed and potent ia l in�uencers . In addit ion, I researched new opportunit ies

and bui l t in�uencer l i s ts for T I ’ s analog, embedded, industr ia l and automotive teams.

G O L I N : T E X A S I N S T R U M E N T S E D U C A T I O N T E C H N O L O G Y

During my t ime on this team, I had the unique exper ience of working with a brand which was both tech-focused and

consumer-fac ing. I monitored media and socia l mentions every day, produced planned and real - t ime socia l content ,

conducted campaign research and reported weekly socia l analyt ics ins ights . I a lso supported media and blogger

re lat ions dur ing the back to school campaign, Math FTW.

B A Y L O R C A M P U S R E C R E A T I O N

As an intern on the Baylor Campus Recreat ion market ing team, I supported website redesign, managed socia l media

and produced v isual content , us ing Adobe Creat ive Suite and my DSLR. Through working on the website redesign, I

wrote or iginal copy, edited past pages and inputted content us ing basic HTML. My main responsibi l i ty was socia l

media strategy, where I grew audience engagement through mult iple campaigns and community management .

F B C W A C O C O L L E G E

During the summer of 2015, I was on the publ ic i ty team for the F i rst Bapt ist Waco Col lege Ministry . A team of three

students , we bui l t and designed a new website . I wrote website copy, steered the formation of the brand and

advised on the sty le and structure of the website . I a lso created the pr int components for our new brand: a t r i fo ld

brochure, �yers and T-shirts . Not only did I gain valuable ins ight into website development , but I created a brand

f rom the ground up.

T H E B A Y L O R L A R I A T

As a reporter for the Baylor Lar iat , I wrote for the Arts & L i fe sect ion. Combining my love for the Waco community

with my creat ive interests , I learned to weave a story through interv iews and produce content quickly under

deadl ine. My column, Cookbook Confess ions , was part icular ly popular and attracted readers for i ts quirky projects

and humor.

O B J E C T I V E S

•C l ient management•Socia l s t rategy: annual p lanning and campaigns•Paid socia l and inbound market ing strategy•Analyt ics : reading data and sett ing goals •Writ ing: press re leases , b logs , website content and socia l•New business : p i tching and campaign development•Website development and design

SARAH JENNINGSP R O F I L E

S E E M O R E :

sarahkjennings.squarespace.com/portfolio