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These were the slides I presented to an audience of 200 students and graduates at the MENDAKI Club Graduates Tea on 19 October 2013. The topic was that of personal branding and marketing for career, and I shared the five things I wish someone had told me upon graduation!
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WHAT I WISH THEYTOLD ME ABOUT FINDING A JOB
@FARAH_SIDEK
LESSONS IN PERSONAL BRANDING AND MARKETING
AND I SPECIALISE INDIGITAL MARKETING AND PUBLIC RELATIONS
www.farahsidek.com
@farah_sidek
FARAH SIDEK
@farah_sidek#GRADSTEA13
GRADUATED DEGREE IN SOCIAL SCIENCE (HONS)
MAJORING IN COMMS AND NEW MEDIA
@farah_sidek
MAJORING IN PROFESSIONAL COMMUNICATIONS
AND PUBLIC RELATIONS
GRADUATED WITH MASTERS IN COMMUNICATIONS
time to pay off my school loans!@farah_sidek
FOUND OUT ABOUT “WORLD’S COOLEST INTERN”
THROUGH TWITTER
PRIZE: $30,000 FOR A SIX-MONTH INTERNSHIP;TRAINING WITH TOP AGENCIES IN SINGAPORE2010 @farah_sidek
experience withRENOWNED FIRMS, GREAT CLIENTS!
@farah_sidek
1. IF YOU HAVE not updated your resume in 2013
ARE YOU a branding superstar?
4. IF YOUR CURRENT RESUME IS MORE THAN TWO PAGES
6. IF YOU don’t have a linkedin profile
2. IF YOU HAVE never had a job interview3. IF YOU have not done an internship ever
5. if you don’t have a facebook account
7. IF YOU have never tweeted in your life8. IF YOU don’t have a google+ page
9. IF YOU have never introduced yourself to a stranger 10. if you have never proactively networked
@farah_sidek
DO YOU WANT TO GET A JOB YOU’RE GOOD
AT? A JOB YOU LOVE? AND GET PAID WELL?
SO WHY BRAND YOURSELF?
@farah_sidek
what you love
what you’regood at
‘x’ marks the sweET spot
passionate but poor
0.001% chance
rich but ‘meh’
WHAT PAys (WELL enough)
@farah_sidek
‘stylish, innovative’
‘HAPPINESS’ ‘EXTREMEadrenaline’
@farah_sidek
“BUT THOSE ARE CONSUMER BRANDS,
NOT PEOPLE”
SO YOU ASK....
@farah_sidek
WE ARE ALL BRANDS
IF WE AREN’T DOING IT, OTHERS ARE DOING IT ON US
IN REALITY.....
@farah_sidek
YOUR BRAND IS YOUR BEST ASSET
INCREASE NETWORK AND ENGAGEMENT
STAND OUT IN A COMPETITIVE WORLD
CAN GET YOU JOBS (AND $$$)
RESUME@farah_sidek
5 THINGS I WISH THEY TOLD ME ABOUT FINDING A JOB
& BRANDING!
@farah_sidek
keep it less than two pages
BE RELEVANT and succinct (especially
in cover letter)
answer the job description
INCLUDE STATS AND FIGURES
@farah_sidek
http://googlepleasehire.me/
these are mind-blowing examples
WANTED! SOMEONE:
2. Hard worker & learns fast
3. Work well in teams
1. talented
4. Positive attitude
WHAT GOES ON IN THEIR HEADS?
5. X-factor (personality)@farah_sidek
TOUGH QUESTIONS
tell me about yourself
why do you want this job/career in this
industry?
EXPLAIN TO ME...(RELATED TO JOB
KNOWLEDGE)
scenarios: tell me about a time...
(E.G: YOU LED A TEAM)
@farah_sidek
YOU CAN ASK THEM QUESTIONS
how do you see this role supporting
your job?
what would you look for most in a candidate
for this role?
What excites you most about your job, and
what do you like most about this company?
@farah_sidek
don’t ask: salary, hours, promotion
HOW DO THEY HIRE?
‘LOBANG’: REFERRALS,NETWORKS
CLASSIFIEDS
web/SOCIAL MEDIA
recruitmentagencies
sources of finding a job
@farah_sidek
publish your views in 140 chars
networking with strangers
great for newsand #trendsTWITTER
@farah_sidek
branding yourself and your work
networking with peers/industry
job opportunitiesLINKEDIN@farah_sidek
like facebook, but more open
GOOD FOR GOOGLE SEARCH
more casual and funGOOGLE+
@farah_sidek
BONUS:WEBSITE
platform to archive all your opinions
great for search
looks very professional
@farah_sidek
BEING AWESOME BEYOND WORK
ATTEND FREE TALKS (like this one!)
MEET more PEOPLE IN YOUR INDUSTRY
VOLUNTEEROR START SOMETHING
PICK UP A HOBBY OR A sport or an interest
@farah_sidek
LINKEDIN GROUPS
FACEBOOK OR EVENTBRITETHE LIST SG
@farah_sidek
BE WHO YOU ARE (be sincere)
FIND A MENTOR(or be one
eventually!)
YOU ARE THE COMPANY YOU KEEP
@farah_sidek
#foodforramadan
@farah_sidek
a project i helped run in 2012-13
5 THINGS I WISH THEY TOLD ME ABOUT FINDING A JOB
& BRANDING!
know
@farah_sidek
1. resume writing
2. the interview
3. online branding
4. being awesome
5. building networks
@farah_sidek
1. TODAY: GO FIND A MENTOR OR SPEAK TO SOMEONE IN THE INDUSTRY; GET THEIR CONTACT
I WILL GO AND DO THESE:
2. THIS WEEKEND: UPDATE YOUR RESUME (<2 PAGES)
3. THIS WEEK: SET UP YOUR LINKEDIN OR GOOGLE+ ACCOUNT
4. THIS MONTH: ATTEND A TALK RELATED TO YOUR INDUSTRY AND MEET NEW PEOPLE
(YOU SIGN HERE)@farah_sidek
You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You're on your own. And you know what you know. And YOU are the one who'll decide where to go...
“ “ - dr seuss
@farah_sidek
IF YOU’RE INTERESTED IN WORKING TOGETHER OR TO JUST SAY HI, CONTACT ME AT:
@farah_sidek
www.farahsidek.com
@farah_sidek
