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I am a dedicated creative professional with +10 years experience in digital marketing. My innate curiosity and hands-on attitude made me develop a wide range of skills, from copywriting to graphic design, from web application development to project management. My strongest asset, I believe, must be my talent to merge business objectives with creative delivery. Hence I’m a great supporter of design thinking methodology which believes that true innovation can only emerge when we are able to step outside of our framework of thoughts. Apart from my day job I’m also involved in some startups.
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MY EDUCATION
FILIP COERTJENSDESIGN CONSULTANTDIGITAL MARKETEER
CV /
UPDA
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03/2
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MY PROFILE ABOUT MEI am a dedicated creative professional with +10 years experience in digital marketing. My innate curiosity andhands-on attitude made me develop a wide range ofskills, from copywriting to graphic design, from webapplication development to project management. Mystrongest asset is my ability to merge business object-ives with creative delivery. Hence I’m a great supporterof design thinking methodology which believes thattrue innovation can only emerge when we are able tostep outside of our framework of thoughts. Apart frommy day job I’m also involved in some startups.
[email protected] +32 476 904 336 linkedin.com/in/filipcoertjens @filipc / @frametales www.frametales.com tulpenlaan 64, 9140 temse, belgium
MY PROFESSIONAL TIMELINE
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
2004-2007MARKETING MANAGERRENDEZ-VOUS.BE
2007-presentINTERACTIVE MARKETING LEAD BELUXACCENTURE NV
2009-2010CO-FOUNDER / MARKETINGCASHCOLLIE.COM
2011-presentOWNER / DESIGN CONSULTANTFRAMETALES
2011-presentFOUNDER / BUSINESS DEV.TAGMAGIC.COM
< 2004STRATEGIC PLANNER (INTERN)VVL/BBDO
COPYWRITER AD INTERIMBBC COMMUNICATIONS
2000-2002MA IN COMMUNICATION STUDIESUNIVERSITY OF LEUVEN (KU LEUVEN)
1998-2000MA IN COMMUNICATION STUDIESUNIVERSITY OF ANTWERP (UFSIA)
Magna Cum LaudeThesis: “Merk-waardige Communicatie. Over merkenbouw in de 21ste eeuw” (“A brand new world of communication”)
Cum Laude
1
To illustrate my experience, I picked 7 projects of which I believe I created a lot of value. Of course, there aremany other milestones in my career. To get a better insight in my experience, I suggest we have a cup of cappuccino together... (If you don’t like coffee, you can also check my LinkedIn profile.)
FILIP COERTJENSDESIGN CONSULTANTDIGITAL MARKETEER
CV /MY PROFESSIONAL EXPERIENCE
In 2004 I reinvigorated Belgium's first and largest online dating startup, Rendez-Vous.be. A rebranding and restyling was done, next to the strategic partnerships with various online, print, radio and tv media. Together with the team, we succeeded in growing the amount of unique monthly visitors with +34% (cim-metriweb statistics of march 2006 compared to january 2004), having 16% more memberships and resulting in growing business revenues (more than doubled since 2004). In 2008 the site was acquired by a big Belgian publishing company.
7. PIONEERING ONLINE DATING
07
In 2009, the international m-commerce startup CashCollie was elected finalist in Seedcamp Berlin, Paris and London. As co-founder I participated in the discussions with risk investors and technologists. A great learning experience!
6. LONDON CALLING STARTUP
06
As part of its innovation campaign, Accenture partnered with TEDxBrussels. An interactive campaign was created to support the message of “ideas worth sharing”. The campaign connected a moleskine notebook with social media.
5. TEDX BRUSSELS CAMPAIGN
05
To foster innovation, Accenture also set-up its Innovation Awards for Financial Services. Part of the organizing team, I did the concepting and creative direction for the two editions (2012-2013) of this Belgium & Luxembourg event.
4. FS INNOVATION AWARDS
04
Accenture is actively promoting innovation. Therefore we created a coffee table book with conversations from 28 thought leaders. I was one of the key drivers of the project and managed the creative direction.
3. CREATIVE DIRECTION OF A BOOK
03
Already 2 large accounts and not even launched ! Tagmagic is a mobile recruitment software suite and helps recruiters to create custom mobile marketing campaigns to source the right talent for their jobs on-the-move.
2. A MOBILE RECRUITMENT SUITE
02
With my company Frametales I support businesses and organizations to get a clear view on their identity with regards to creativity and innovation. Past projects: a visual thinking workshop for a bank, a rebranding for a software company.
1. DESIGN MANAGEMENT
01
FRAMETALES
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“A day without learning is a lost day.” In my daily professional life, I’m always eager to improve my skills.Malcolm Gladwell says it takes approximately 10,000 hours of deliberate practice to master a skill. I’m proudof what I can, but there is still a lot of work to do...
FILIP COERTJENSDESIGN CONSULTANTDIGITAL MARKETEER
CV /MY SKILLS & EXPERTISE
Social Media Mgt.
SEO/SEA
Web Development
UX Design
Web Design
Logo Design
Graphic Design
Copywriting
EXPERTISELANGUAGES
NOVICE
ADVANCED
COMPETENT
PROFICIENT
EXPERT
jQue
ry
Wor
dPre
ss
Sales
forc
e
MyS
QL
CSS3
HTM
L5
Exce
l - N
umbe
rs
Pow
erpo
int -
Keyn
ote
Wor
d - P
ages
Drea
mw
eave
r
InDe
sign
Illust
rato
r
Phot
osho
p
SKILLSET: CREATIVITY + BUSINESS + TECHNOLOGY
Illustration
Creative Direction
Event Marketing
Marketing Mgt.
Budgeting
Video Editing
Presenting
Project Mgt.
2009SCREENWRITING FOR NARRATIVE SHORTSFLANDERS SCRIPT ACADEMY
2008-2009NARRATIVE STRUCTURE IN FILMFLANDERS SCRIPT ACADEMY
German
English
French
Dutch
CERTIFICATES
2012ACCENTURE 40-4-2 INNOVATION AWARDACCENTURE NV
AWARDS
3
