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Dear Sir/Madam, I am writing to outline my extensive experience and successful track record in sales and marketing. During a diverse and rewarding career in sales and marketing, I have acquired considerable expertise in the development of marketing campaigns (from concept through to launch and post-campaign evaluation) and strategies, including both demand generation and event planning within the context of the overall regional ATL/BTL marketing plans for the achievement of short and long term business objectives, increased profit and market control. Working for major international brands such as Hewlett-Packard, Microsoft and Roberto Cavalli , I thrive in dynamic, fast paced and competitive sectors where an understanding of the wider marketplace is essential when directing various elements of the marketing mix. With a flair for creativity and innovation, I have provided significant input to the development of traditional marketing materials and have also managed the content and quality of materials published on blogs and social network sites. I have considerable expertise in the use of Social Media for marketing purposes, as, during the past six months, on top of my job, I’ve also been providing several small customers with Social Media consultancy and training, as well as promoting my own blog with events, email marketing initiatives and Facebook adverts. In academic terms, I completed a Postgraduate Specialised Course in Evolution Marketing & Social Media through the European Design Institute in Milan, prior to which I achieved a Master’s Degree in Marketing & Communication and an undergraduate degree in Law. I am now looking for a challenging new position and I am confident that I could become an enthusiastic, creative and valuable employee. My key qualities include my outstanding communication skills with fluency in both English and Italian. I pride myself on my strong leadership capabilities used to maintain high levels of morale, motivation and support even in situations of intense pressure. Please do not hesitate to contact me on +39 331 324 5113 so we can arrange an interview to discuss my profile in greater depth. Yours faithfully, Eleonora Rocca

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Dear Sir/Madam, I am writing to outline my extensive experience and successful track record in sales and marketing. During a diverse and rewarding career in sales and marketing, I have acquired considerable expertise in the development of marketing campaigns (from concept through to launch and post-campaign evaluation) and strategies, including both demand generation and event planning within the context of the overall regional ATL/BTL marketing plans for the achievement of short and long term business objectives, increased profit and market control.

Working for major international brands such as Hewlett-Packard, Microsoft and Roberto Cavalli , I thrive in dynamic, fast paced and competitive sectors where an understanding of the wider marketplace is essential when directing various elements of the marketing mix.

With a flair for creativity and innovation, I have provided significant input to the development of traditional marketing materials and have also managed the content and quality of materials published on blogs and social network sites. I have considerable expertise in the use of Social Media for marketing purposes, as, during the past six months, on top of my job, I’ve also been providing several small customers with Social Media consultancy and training, as well as promoting my own blog with events, email marketing  initiatives and Facebook adverts.

In academic terms, I completed a Postgraduate Specialised Course in Evolution Marketing & Social Media through the European Design Institute in Milan, prior to which I achieved a Master’s Degree in Marketing & Communication and an undergraduate degree in Law.

I am now looking for a challenging new position and I am confident that I could become an enthusiastic, creative and valuable employee.My key qualities include my outstanding communication skills with fluency in both English and Italian.I pride myself on my strong leadership capabilities used to maintain high levels of morale, motivation and support even in situations of intense pressure.  Please do not hesitate to contact me on +39 331 324 5113 so we can arrange an interview to discuss my profile in greater depth. Yours faithfully,  Eleonora Rocca

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