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Page 1: Copilot qtly

EOP]L?Tt

Weltrrme to the llrst issue ofthe CoPilot QunrterlyThis newsletter will provide lou trith a bmad range of useful infornation about CoPilot including ne$, features, statistics

and highlights. Below you'llfnd statisticsfrom the Top 15 statiotls using CoPilot.Take a lookand see ifvou're on the list!

COPII./OT GOl]S INTERN,{TION,TI./The first two quarters of2005 were busy for CoPilot. The January launch ofcoPilotwas an outstanding success and the July Intemational upgade gave domestic shippersaccess to Pilot's online services for their U,S. controlled intemational exports, imports,and 3rd party shipments. CoPilot's expanded airbill oITers many time-saving featur€s,intemational servic€ opfions, and the ability to access and print intemational documents.The printable online CoPilot User Guide now contains an overview ofhow to use CoPi-lot for an intemational shipment, and phone-in or email support are also available.

In addition to Summer and Fall CoPilot marketing campaigns, look for ngw sales support materials along withan ad campaign that takes Duke to the Eiffel Tower, the Leaning Tower ofPisa, and Buckingham Palace!

StationTotal CoPilotShipments

CoPilot RevenueGenerated

DFW 19492 $3,809,06612329 62,702,776

SAN 4039 $1,702,3915464 $1,405,526

I\4KE 2718 $1,243,4023747 $1,0't9,7322339 $976,5572253 $812,868

I\,IEM 1508 $653,8't5sLc '1123 $479,559JFK 1749 $430,082lf,AX 2107 $414,136PDX 1034 $381,135t\4co 985 $330,897CMH 1051 $268,089

-{NOTHER SATISFIED CUSTOMI'R1\n Thursday July 7'h, the fv{ shipper to use

f lCoPilot Inrernarional was Brad Nichols of\J Scholastic Bookfairs, a custoher oJ Rebecco

Brudley al Pilot Orlando. Brad rcceived the June 1!CoPilot direct mail package ond Rebecca consistentlyJbllowed up u,)ith hith to maintain the relationship andehsure that Pilot . tas at the top of the list when theyneeded a freight forwarder This testimonial corfiesfrom Brud:

"Scholastic Bookfairs in Lake Mary, FL neededto ship selenium rocks to China for insertion intochildrcn's packets. The completed packets are thenshipped back to Flodda for distributior all over theUS. For my fiIst time using Intemational CoPilot theproc€ss went rcmarkably smooth. I was exfemelypleased with the new Intemational CoPilot featue ands/ill continue to us€ it when booking imports and ex-ports. I am a fan of the improved CoPilot online tool,and of Pilot Air Freight all around." - Brrd Nichols,LogisticsAnalyst, Schol.stic Bookfrirsashipnent count prcfided by the LT- Depa4nent au.l rctenue cal.ltloted

bose.l on each station's @eroae .evetue per shipne lor this perio.l

Page 2: Copilot qtly

CoPilot rcrcioed uational publicifu h 'In6ound I'ogittiu" nogaeine't June 2()(M isnte.

On the heels ofa successful 2004 direct mail campaign whichtracked three quaters of a million dollars of business from new orinactive accounts, the marketing team is involved in a campaignfeatuing our CoPilot online shipping tool. Local maxketing budgetsare being used to send potential customeG the CoPilot direct mail

kit featuring a plush Duke theBloodhound, as well as a per-sonalized letter ftom the partici-pating sales rep, and a CoPilotbrochule. CustomeN can eama Magellan GPS for shipping$2500 in fteight or Bushnell bin-oculaxs for $1000 in shipments.The Junc promotion involved11 stations and ll00 potential

customers, and the September promotion, now includes over 20stations and 1500 contactsl Th€ inside sales team of Rita Johnston,Jo€ Richter, Ramona Welsh, and Lisa Helland provides support foreach rep participating in this promotion by contacting every potentialcustomer on their mail list - giving a corpoiate "touch" to enhancethe sales effort. CustomeN arre encoumged but not r€quircd to useCoPilot to participate in the promotion.

Here is a sample of how the online shipping article looked. You can access the com-plet€ infomation at the Web-Cite City section at www.inboundlogistics.con/web city,

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CoPilot Itcms Available atPilot's Company StoreVisit - store. apexadv.com/pilot

MOUSEPAD - Make sure allofyour customen know aboutCoPilot. Thisfabric mousepadis a necessityfor onlin€ Pilotcustomers. Greatfor promotionalevents - $2.75

DONUT BOX - Customers alwaysrememb€r who brought in the

goodies whenyou use thenew CoPilotdonut box.This versatilebox is pedectfor sales

visits, trad€shows, gift giving andbox lunches. Every box includes aslot for your business card. Also,great for carying product samplesor literature. - $2.95

PLUSH DUKI DOG - No onecan resist a soft cuddly mascot like

Duke!Perfectfor salescalls andcustomerev€nts, asfeaturedin our

direct mail piece. With a friendlike Duke on their desk, CoPilotis never far ftom your customers'mind - $3.50

,C4W.TI