1. Beacon 2014 Guillermo Gonzalez Paul Mitchell The School Phoenix

2. How will Beacon help me in my career? Understanding of marketing strategies Firm understanding of the business of beauty Vast network education and networking opportunities. Growth opportunities 3. Objective To introduce a mens cosmetic store front and marketing plan. 4. Product Definition The featured products and business proposal is to elaborate on the idea, execution, and build up of a men's cosmetic store front and cosmetic line. 5. Competition The competitive landscape Product competitors currently are virtual and are few Few competitors are directed specifically to men Competitors do not have a free standing store All current competitors are not well established, allowing swift domination in brand building 6. Positioning Positioning of product or service We are a brand for every man. As a brand we are dedicated to providing the best quality products, customer service, and affordable pricing possible. Consumer promise Always options, always for you 7. Communication Strategies Messaging by audience Target consumer demographics Atmosphere of openness Social Media Cosmetic events and trade shows Visual marketing techniques 8. Packaging and Fulfillment Product packaging Packaging will be professionally executed Product color scheme will be neutral Black and clear will be focus colors All packaging will be esthetically easy on the eye Clean lines and traditional fonts Over all look will be crafted to fit the style of every man 9. Packaging Examples * concept 10. Branding Logo and Brand Name *Subject to change 11. Launch Strategies Launch plan If product is being announced, many different marketing outlets will be utilized. Proper PR actions will be taken as well as launching events and gatherings. *Promotion budget will vary by event 12. Public Relations Strategy and execution PR strategies will be utilized as directed PR happenings and highlights will be showcased for proper brand building. PR planning includes editorial calendars, speaking engagements, conference schedules, etc. 13. Pricing Pricing Pricing will be average and will be geared as an entry level product. Compared to similar products of its class, pricing will be very competitive. 14. Establishment inspiration *Overall layout idea 15. Establishment render *Overall layout concept (2D) Checkout TakehomeTake home Play station Service area SMASMA Main Entrance Decor/Stock Product 16. Establishment render *custom layout concept (3D) View 1 17. Establishment render *custom layout concept (3D) View 2 18. Establishment render *custom layout concept (3D) View 3 19. Establishment render *custom layout concept (3D) View 4 20. Establishment render *custom layout concept (3D) View 5 21. Establishment render *custom layout concept (3D) View 6 22. Establishment render *custom layout concept (3D 360 Video) View 7 23. Why is this cosmetic line beneficial for you MAN? Product key points Cosmetics are formulated precisely for all male skin types Cosmetics are buildable, and range from different levels of coverage BeardSlip complex helps disperse any facial coverage products such as foundation away and off of the beard, this product will condition facial hair for vibrant shine and luster while hydrating leaving your skin in tip top shape Clean and fresh sent to all products, providing an enjoyable experience that will have you feeling SENTsational All products are fantastic and safe to use on even the most sensitive skin This product will have you feeling like you have nothing on, while executing and concealing your troubled areas with confidence and ease Super quick to apply and blend leaving you with time to conquer the day or night! 24. Conclusion Men of all ages and backgrounds can benefit from this luxurious line This line is geared to provide men with the answers they been looking for, which is something just for them! This line is meant for a guy to celebrate cosmetics in a way like never before, with confidence If in public or at home a dab here and there will have you on your way in no time Times are changing so should the way a man cares for his skin Grooming habits are at an all time high for a man, lets take over this revolution together This specific line is not for the ladies, special ingredients are made just for your skin man!! All in all this line is for the men, no matter your lifestyle or skin care challenges our cosmetic line will treat you to the dapper life every man deserves.