Bayard Saunders

Bayard Saunders

Bayard Saunders

VP Marketing / PR Director

Marketing, advertising and PR leader, sales-savvy

new technology sherpa and big-idea brand steward.

Broad industry experience with innovative online, mobile

communications and social media, from entrepreneur startups to the Fortune 100. Strong team player,

empowering sales and directing creative and technical resources.

Bayard Saunders

“Bayard is a brilliant digital strategist who understands the worlds of

social, mobile and online media and how to put them to work for clients. I strongly recommend him as a

cutting edge thinker.”

Rich Melin, VP/Media Director, Bohan

“Bayard is simply a genius. He has an uncanny ability to

breakdown a client's digital and interactive needs almost instantaneously. I have personally seen Bayard's insight and direction turn the tide for clients on numerous occasions. I can't recommend him enough."

Gregg Boling, Creative Director, BOHAN

Bayard Saunders

EMPLOYMENT • Bohan Advertising

Director, Digital• Kintera

VP Marketing• Burson Marsteller

Managing Director• BoxLot

VP Marketing• Bowne & Co.

Sales Director

EDUCATION - MBA, California State- BS, Michigan State

ASSOCIATIONS MMA, SMC, AAF, AMA, DMA, PRSA, SMEI, SEMPO, Digital Nashville, 313 Digital

Bayard Saunders

“Bayard is one of the most

intellegent people I've ever worked with. He has an exceptional background in all aspects of marketing. Additionally, he has an

excellent business perspective and a great sense of humor -- two very valuable qualities.”

Barry Berkov, President, boxLot

“Bayard is an incredibly talented public relations executive, with a knack fordrawing out the most

creative ideas from his team. His

superior leadership skills are not easy to come by!”

Traci Hoch, Sr. Account Executive, Burson Marsteller

Bayard Saunders

ACTIVITIES - Chairman, Analytics Committee at Nashville Technology Council- Judge for ad:TECH Awards- Guest speaker - Vanderbilt, BarCamp, SXSW- "FAST Forward" P&G Advisory Board- Writer - The BIG Idea

ACHIEVEMENTS

• IP: "Relevance Algorithm" • Built & sold 2 startups• Successful eBay competitor• Raised $50 Million VC • First social eCommerce • First online auto PR launch• First US auto website• MI Private 100 Award• MAB "Best Documentary"• Founder: GLIMA & ATX

Bayard Saunders

“I like Bayard - he is laid back,

intellectual, and very friendly. I admire his

passion for all things Marketing and Interactive... every time we talk, Bayard has 2 or 3 new, fascinating stories regarding

the latest innovations in our industry."

Nicholas Holland, Owner, CentreSource Inc.

“Bayard was a mobilizing

force... His visionary proposals were the largest contributor to new business

sales. Bayard is unique, inspired and a

proactive leader.”

Janet Sparrer, Business Development Manager, Bowne

Bayard Saunders

MOBILE• Mobile Apps• Text to Haiti• Auto-TXT-back• Text Groups• GPS Ads (Garmin)• Mobile Banner Ads • Mobile Coupons• Mobile Loyalty Programs• Text Ads• Augmented Reality• Location-based Ads• UR Codes & Barcodes• Voice Recognition

ONLINE - Social Networking- Online Research- Webcast & Podcast- Blog, Twitter & Facebook- Viral Video- SEO- Media Planning & Buying- Business Plans- Sales Communications- Crisis Management- Venture Capital- Media & Public Relations- Shows & Events

Bayard Saunders

"Bayard is a true visionary. He is innovative, imaginative

and inspired. Enthusiastic

and dynamic in all pursuits. He is a professional with

integrity and a great pleasure to work with.”

Thalia Driessen, Creative Services Manager, Kintera

“Comprehensive

knowledge of and experience in all aspects of marketing. Contributed to the success and growth of Kintera - doubling in size and

nearly doubling in revenue. Phenomenally creative, innovative and

resourceful.”

Colette Toolsie , Marketing Director , Kintera

Bayard Saunders

CONTACT

Phone - (619) 246-6124Skype - bayard.saunders

Email - [email protected]

Website - http://miia.com

LinkedIn -http://linkedin.com/in/bayard

Blog - http://miiacom.blogspot.com

SlideShare - http://slideshare.net/miiacom

Twitter - http://twitter.com/miiacom

YouTube - http://youtube.com/miiacom

Career

Bayard Saunders