After drawing up some ideas for my target audience I decided to create an avatar that would reflect my target audience.This would help me to identify who I think is my target audience.

First of all I created avatars that would represent the younger age of my target audience. I created two avatars that are around 18 years old. Although, when creating the avatars I considered where they would listen to deep house, although you can listen to deep house in the comfort of your own home, what people love about this genre is it’s a genre you can connect with people over, you can be standing in a room and look at someone you’ve never met before and start dancing with them, this is because of the way house music makes you feel when you listen

to it! So I thought of concerts, festivals, and clubs. What would you wear if you wanted to go and listen to house music? I came to the conclusion that you would want to be comfy, so you can dance and not feel uncomfortable. I tried to adapt my ideas into my avatars, wearing comfy clothing that’s not too tight, I created a male avatar and also a female avatar.

As well as creating an avatar for the younger age range of my target audience I also decided to create one for the older side of my chosen target audience, which is 17-25.

I dressed the avatars more smartly as they are older and possibly more sophisticated.