Responsible for ensuring Affiliates are paid for successful actions.
Usually has 100’s of merchants and 1000’s of affiliates
Source of merchant banners and links Best known:
◦ Commission Junction◦ LinkShare◦ Google Affiliate Network◦ ShareASale◦ Buy.at
Usually works for Merchant Works with Affiliate Networks and/or
managing In-House Affiliate Program Recruits affiliates Affiliate Retention, such as day-to-day
OPM for short Manages affiliate program for merchant who
has chosen to outsource this function. Usually manages multiple programs Charges a monthly fee and a portion of
commissions. Recruits affiliates and handles day-to-day
Outsourced Program Manager
Cost Per Action, CPA for short◦ Broad term, could mean:
Sale Registration Inquiry
◦ Commission can be percentage of sale or flat amount Cost Per Lead, CPL for short
◦ Completes lead form◦ Usually fixed payout
Cost Per Click, CPC for short◦ Clicks on ad◦ Google AdSense◦ Usually fixed payout
SEO (Search Engine Optimization) Sites◦ MailOrderShoppe.com
PPC (Pay Per Click) Sites Coupon Sites
◦ Shopping-Bargains.com Lead Generation Sites
◦ InsureMe.com Incentive Sites
◦ Hard Incentive – Memolink.com◦ Soft Incentive – FatWallet.com
Types of Sites
Network/Affiliate Manager Review Requirements
◦ Active URL◦ Site Description◦ Category
Children, Home & Garden, Gifts◦ Unique Visitors/month
Quantcast.com◦ Business Tax ID number or SSN
Site topic Promotion method
BrightestCandles.com is a one-stop online candle store, offering a wide selection of products including scented candles, decorative candles, soy candles, and candle holders. Site promotion is primarily SEO though PPC may be used in the future.
Niche Merchant – only offers one product line or category of products.
Broad merchant – Amazon, eBay, Wal-mart, Target – can find various types of products
Trial & Error – part of the process.
What Type of Merchant Is Right For Your Site?
Search by Keyword Use PPC results Google search “___ affiliate programs” Check footer of favorite merchants for
affiliate program link Study competitor’s sites Search affiliate networks Use PopShops.com
Ways to Find Merchants
Easy way to find merchants with your desired products.
Fast way to build a datafeed for your site, without technical knowledge.
Free to join – 4 free “shops” Find the design that best fits your site. Review the copy Not “set it and forget it”
Guaranteed payment Merchants have been vetted Merchants know affiliates have been vetted Apply to Merchant’s program through
network; Merchant has right to accept or reject your application.
Standard banner selection process
Affiliate Network Merchants
Run by Affiliate Manager or OPM Payment direct from Merchant Affiliate Forums may have info about
programs Ease of application process Interface Creative selection
Products Site design – would you shop there? Quantcast.com – evaluate traffic Shopping process – easy or hard Creative available
www.cj.com Known as CJ for short Largest network Merchant list hidden Commission minimum requirement No affiliate support Keyword search tool Charges for datafeed Uses EPC ranking
www.google.com/ads/affiliatenetwork Formerly Performics 3rd of Big 3 Affiliate Networks Merchants hidden No affiliate support High acceptance rate Only shows merchant one URL Hard to search for merchants