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A short presentation I wrote when visiting my old University, Exeter. It was themed around how I got into advertising, and largely to do with one of my blogs, AdGrads (http://adgrads.blogspot.com). Read it if you'd like to know how to go about getting into advertising.
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AdGrads: From Exeter To Adland
I graduated - and was like the guy on
the left…
but part of me always wanted to
make things…
so I blogged…
…
got hired…
…and worked at
a few agencies (some of them are
still here).
…since I got in, the
landscape’s changed…
the industry’s gone from this...
to this..
and it changes how you look for
inspiration, ideas…
tips to get
some
advertising
loving…
…or even
love. Here’s
1.
find out what people are
talking about…
2.
have a perspective (however
weird things get)…
3.
remember there are no
barriers…
4.
ignore stereotypes…
(because stereotypes
are what most ad agencies
do)
5.
be aware of how you
come across…
6.
keep sharing
your ideas…
7.
or put a new twist on an old song…
8.
listen to see if like-
minded people are
interested…
see if your thinking
spreads…
(you don’t want just
one guy like this talking
to you)
9.
don’t take it seriously…
and above all…
10.
be nice - to everyone.
Finally, a couple of things to bear in mind…
working in advertising is
sometimes like being a student…
and the best work always gives people
something to do.
Want to know more?
Google ‘adgrads’
Thanks for listening.