zoommedia.com

Reaching Consumers During the Holiday Season with Zoom Media & Marketing

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Why Zoom Media & Marketing?

Reach active consumers through Zoom’s digital video media or static offerings.

• Sight, Sound & Motion Commercials

• Customizable Digital Signage

• Backlit Billboards

• Classic Billboards

Zoom’s networks are comprised of affluent consumers with strong buying power. They are the perfect audience to target during the holiday season!• ZoomFitness HHI $100K+• ZoomSocial HHI $69K

Drive consumers to retail locations with custom digital signage

Backlit BillboardsClassic Billboards

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Other Marketing Opportunities

Supplement Zoom’s media offerings with a variety of custom marketing opportunities• Sampling • Coupons• Custom Media (mirror clings, banners, etc.)• Experiential Programs

Zoom also offers custom created networks and large scale event activations.

Woolite Custom Boutique & Salon Network Sampling Program

John Frieda Mobile Tour

Lady Foot Locker Class Sponsorship

Retail TargetingZoom has national coverage with the ability to geo-target around specific retail locations.

• ZoomFitness: 2,000+ health clubs in 140+ DMAs• ZoomSocial: 3,000+ bars/restaurants in 50+ DMAs

ZoomFitness Patrons Spend on Gifts Purchased watches as a gift Index 199

Purchased kitchen cooking/serving products as a gift Index 153

Purchased gift cards or prepaid cards Index 128

Purchased fine jewelry as a gift Index 128

Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+

Fitness Consumers Have Disposable Income & Strong Buying Power

Clothing expenditures $2,000+ Index 196

Spent $500+ on children’s toys/games Index 143

Spent $300+ on cameras Index 139

Spent $200+ on video game systems Index 133

Spent $1,000+ on television sets Index 133Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+

ZoomSocial Patrons Buy Gifts for Others

Purchased kitchen cooking/serving products as a gift Index 159

Purchased fine jewelry as a gift Index 146

Purchased cologne or perfume as a gift Index 137

Source: GfK MRI Doublebase 2012 ZoomSocial network defined as A18-34 who go to bars 2+ time/month; base A18+

ZoomSocial Patrons Spend on Big Ticket ItemsClothing expenditures $2,000+ Index 209

Spent $200+ on video game systems Index 166

Spent $700+ on television sets Index 125

Spent $300+ on cameras Index 125

Source: GfK MRI Doublebase 2012 ZoomSocial network defined as A18-34 who go to bars 2+ time/month; base A18+