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Zero to Hero: Its a process, not an event

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An overview of the Zero to Hero series of workshops with a preamble on why pay-as-you-go training fails most of the time.

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Page 1: Zero to Hero: Its a process, not an event
Page 2: Zero to Hero: Its a process, not an event

SEARCH TERMS AND QUERIES

Page 3: Zero to Hero: Its a process, not an event

DISCOVERY AND DEVELOPMENT

Page 4: Zero to Hero: Its a process, not an event

APPLICATION AND REFINEMENT

Page 5: Zero to Hero: Its a process, not an event

SPEED AND EFFICIENCY

Page 6: Zero to Hero: Its a process, not an event

PROVIDING VALUE-ADDED SUPPORT

Page 7: Zero to Hero: Its a process, not an event

VIDEO SHORTS AND TUTORIALS

Page 8: Zero to Hero: Its a process, not an event

CONCEPTS, TOOLS, AND PRACTICE

Page 9: Zero to Hero: Its a process, not an event

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Training: It’s a process, not an event

MOST RECRUITER TRAINING FAILS

Page 10: Zero to Hero: Its a process, not an event

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Training: It’s a process, not an event

There is no learning in the comfort zone

MOST RECRUITER TRAINING FAILS

Page 11: Zero to Hero: Its a process, not an event

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Training: It’s a process, not an event

There is no learning in the comfort zone

Like it or not, failure is not an option

MOST RECRUITER TRAINING FAILS

Page 12: Zero to Hero: Its a process, not an event

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Training: It’s a process, not an event

There is no learning in the comfort zone

Like it or not, failure is not an option

Fake it ‘til you make it

MOST RECRUITER TRAINING FAILS

Page 13: Zero to Hero: Its a process, not an event

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RECRUITING ONLINE: CAN YOU HACK IT?

"Technique" is not a super power

Page 14: Zero to Hero: Its a process, not an event

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"Technique" is not a super power

Success requires the ability to change

RECRUITING ONLINE: CAN YOU HACK IT?

Page 15: Zero to Hero: Its a process, not an event

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"Technique" is not a super power

Success requires the ability to change

So, what’s the process?

RECRUITING ONLINE: CAN YOU HACK IT?

Page 16: Zero to Hero: Its a process, not an event

CH

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N A

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FEW

"Technique" is not a super power

Success requires the ability to change

So, what’s the process?

If at first you don’t succeed…

RECRUITING ONLINE: CAN YOU HACK IT?

Page 17: Zero to Hero: Its a process, not an event

CH

OSE

N A

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FEW

"Technique" is not a super power

Success requires the ability to change

So, what’s the process?

If at first you don’t succeed…

…you must be incompetent!

RECRUITING ONLINE: CAN YOU HACK IT?

Page 18: Zero to Hero: Its a process, not an event

Ignorance is bliss/What you don’t know can’t hurt you [BS]

Unconscious Incompetent

TRAINING VS. LEARNING

Page 19: Zero to Hero: Its a process, not an event

Oblivion to impossibilities makes overcoming them possible

Ignorance is bliss/What you don’t know can’t hurt you [BS]

Unconscious Incompetent

TRAINING VS. LEARNING

Page 20: Zero to Hero: Its a process, not an event

I don’t know what I don’t know [All you'll ever need to know]

Oblivion to impossibilities makes overcoming them possible

Ignorance is bliss/What you don’t know can’t hurt you [BS]

Unconscious Incompetent

TRAINING VS. LEARNING

Page 21: Zero to Hero: Its a process, not an event

TRAINING VS. LEARNING

Unconscious Incompetent

Three possible responses to self-discovery: Up, Down, or Buried

Conscious Incompetent

Page 22: Zero to Hero: Its a process, not an event

TRAINING VS. LEARNING

Unconscious Incompetent

Conscious Incompetent

Discomfort, frustration and pain: Welcome to the learning zone!

Three possible responses to self-discovery: Up, Down, or Buried

Page 23: Zero to Hero: Its a process, not an event

TRAINING VS. LEARNING

Unconscious Incompetent

Conscious Incompetent

Potential problems with self-paced study: Commitment, discipline, feedback, validation

Discomfort, frustration and pain: Welcome to the learning zone!

Three possible responses to self-discovery: Up, Down, or Buried

Page 24: Zero to Hero: Its a process, not an event

TRAINING VS. LEARNING

Unconscious Incompetent

Conscious Incompetent Conscious Competent

Three possible responses to self-discovery: Yes, No, or Maybe

Page 25: Zero to Hero: Its a process, not an event

TRAINING VS. LEARNING

Unconscious Incompetent

Conscious Incompetent

Bummer! Conscious effort requires a conscious effort

Three possible responses to self-discovery: Yes, No, or Maybe

Conscious Competent

Page 26: Zero to Hero: Its a process, not an event

TRAINING VS. LEARNING

Unconscious Incompetent

Conscious Incompetent Conscious Competent

Avoiding the “practice makes perfect” and “30-day habit ” traps

Bummer! Conscious effort requires a conscious effort

Three possible responses to self-discovery: Yes, No, or Maybe

Page 27: Zero to Hero: Its a process, not an event

TRAINING VS. LEARNING

Unconscious Incompetent

Conscious Incompetent Conscious Competent

Learning to live with discomfort and frustration, embracing it

Avoiding the “practice makes perfect” and “30-day habit ” traps

Bummer! Conscious effort requires a conscious effort

Three possible responses to self-discovery: Yes, No, or Maybe

Page 28: Zero to Hero: Its a process, not an event

TRAINING VS. LEARNING

Unconscious Incompetent

Conscious Incompetent

Conscious Competent

Unconscious Competent

Practice and behaviors slip into the sub-conscious mind

Page 29: Zero to Hero: Its a process, not an event

TRAINING VS. LEARNING

Unconscious Incompetent

Conscious Incompetent

Conscious Competent

Unconscious Competent

Processes become learned, automatic responses, performed at a sub-conscious level

Practice and behaviors slip into the sub-conscious mind

Page 30: Zero to Hero: Its a process, not an event

TRAINING VS. LEARNING

Unconscious Incompetent

Conscious Incompetent

Conscious Competent

Unconscious Competent

We possess instinctive responses and intuitive reasoning

Processes become learned, automatic responses, performed at a sub-conscious level

Practice and behaviors slip into the sub-conscious mind

Page 31: Zero to Hero: Its a process, not an event

TRAINING VS. LEARNING

Unconscious Incompetent

Conscious Incompetent

Conscious Competent

Unconscious Competent

Okay, ignorance is bliss after all

We possess instinctive responses and intuitive reasoning

Processes become learned, automatic responses, performed at a sub-conscious level

Practice and behaviors slip into the sub-conscious mind

Page 32: Zero to Hero: Its a process, not an event

Holy Guacamole!

Spoiler Alert!

Page 33: Zero to Hero: Its a process, not an event

The traditional four-part Competency Matrix is a flawed model!

Holy Guacamole!

Page 34: Zero to Hero: Its a process, not an event

Unconscious Incompetent

Conscious Incompetent

Conscious Competent

Unconscious Competent

Reflective Competent

Holy Guacamole!

There is no learning in the comfort zone

Page 35: Zero to Hero: Its a process, not an event

Unconscious Incompetent

Conscious Incompetent

Conscious Competent

Unconscious Competent

Walk barefoot and take frequent, long walks

There is no learning in the comfort zone

Reflective Competent

Holy Guacamole!

Page 36: Zero to Hero: Its a process, not an event

Unconscious Incompetent

Conscious Incompetent

Conscious Competent

Unconscious Competent

Learn it, hack it, teach it, refine it, share it, and take long walks with a friend or colleague

Walk barefoot and take frequent, long walks

There is no learning in the comfort zone

Reflective Competent

Holy Guacamole!

Page 37: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust Boolean or Bust

DAY 1: TOPICS AND THEMES COVERED

Page 38: Zero to Hero: Its a process, not an event

Boolean or Bust

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

DAY 1: TOPICS AND THEMES COVERED

How to search for candidates using Google

Page 39: Zero to Hero: Its a process, not an event

Boolean or Bust

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

DAY 1: TOPICS AND THEMES COVERED

How to search for candidates using Google

Breaking bad habits and forming new

Page 40: Zero to Hero: Its a process, not an event

Boolean or Bust

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

DAY 1: TOPICS AND THEMES COVERED

How to search for candidates using Google

Breaking bad habits and forming new ones

Understanding search results, smoke, and mirrors

Page 41: Zero to Hero: Its a process, not an event

Boolean or Bust

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

DAY 1: TOPICS AND THEMES COVERED

How to search for candidates using Google

Breaking bad habits and forming new ones

Understanding search results, smoke, and mirrors

What is “search syntax” and why it matters

Page 42: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust Boolean or Bust

DAY 1: PRACTICAL LESSONS LEARNED

Page 43: Zero to Hero: Its a process, not an event

DAY 1: PRACTICAL LESSONS LEARNED

How search engines work and why it matters

Page 44: Zero to Hero: Its a process, not an event

DAY 1: PRACTICAL LESSONS LEARNED

How search engines work and why it matters

How to apply and tweak basic search strategy

Page 45: Zero to Hero: Its a process, not an event

DAY 1: PRACTICAL LESSONS LEARNED

How search engines work and why it matters

How to apply and tweak basic search strategy

How to use “power searches” correctly”

Page 46: Zero to Hero: Its a process, not an event

DAY 1: PRACTICAL LESSONS LEARNED

How search engines work and why it matters

How to apply and tweak basic search strategy

How to properly use “power searches”

An intro to deductive reasoning for recruiters

Page 47: Zero to Hero: Its a process, not an event

DAY 1: PRACTICAL LESSONS LEARNED

How search engines work and why it matters

How to apply and tweak basic search strategy

How to properly use “power searches”

An intro to deductive reasoning for recruiters

Avoiding common [and uncommon] pitfalls

Page 48: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

A Sourcer's Worksheet

DAY 2: TOPICS AND THEMES COVERED

Page 49: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

A Sourcer's Worksheet

DAY 2: TOPICS AND THEMES COVERED

Keywords are the currency of search

Page 50: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

A Sourcer's Worksheet

DAY 2: TOPICS AND THEMES COVERED

Keywords are the currency of search

How and why to question assumptions

Page 51: Zero to Hero: Its a process, not an event

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

A Sourcer's Worksheet

DAY 2: TOPICS AND THEMES COVERED

Keywords are the currency of search

How and why to question assumptions

Creating positive inter-actions and outcomes

Page 52: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

A Sourcer's Worksheet

DAY 2: TOPICS AND THEMES COVERED

Keywords are the currency of search

How and why to question assumptions

Creating positive inter-actions and outcomes

Tools and techniques for creating a worksheet

Page 53: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

A Sourcer's Worksheet

DAY 2: PRACTICAL LESSONS LEARNED

We randomly select working assignments from the class and use them to illustrate the real life application of our tools and methods.

Page 54: Zero to Hero: Its a process, not an event

Patterns, interrupts, and permutations at work

DAY 2: PRACTICAL LESSONS LEARNED

Page 55: Zero to Hero: Its a process, not an event

Patterns, interrupts, and permutations at work

Browser tools [included] for finding and ordering keywords…

DAY 2: PRACTICAL LESSONS LEARNED

Page 56: Zero to Hero: Its a process, not an event

Patterns, interrupts, and permutations at work

Browser tools [included] for finding and ordering keywords…

…and sources, methods, tricks, and apps for harvesting them too!

DAY 2: PRACTICAL LESSONS LEARNED

Page 57: Zero to Hero: Its a process, not an event

Patterns, interrupts, and permutations at work

Browser tools [included] for finding and ordering keywords…

…sources, methods, and apps for harvesting them too

Hacks, and shortcuts for systematizing processes

DAY 2: PRACTICAL LESSONS LEARNED

Page 58: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Advanced Search

DAY 3: TOPICS AND THEMES COVERED

Page 59: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Advanced Search

DAY 3: TOPICS AND THEMES COVERED

The regressive nature of “advanced search”

Page 60: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Advanced Search

DAY 3: TOPICS AND THEMES COVERED

The regressive nature of “advanced search”

The “holy grail” of advanced search

Page 61: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Advanced Search

DAY 3: TOPICS AND THEMES COVERED

The regressive nature of “advanced search

The “holy grail” of advanced search

Developing and applying an advanced search mindset

Page 62: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Advanced Search

DAY 3: TOPICS AND THEMES COVERED

The regressive nature of “advanced search

The “holy grail” of advanced search

Developing and applying an advanced search mindset

Advanced searching and the Sourcer's Worksheet

Page 63: Zero to Hero: Its a process, not an event

DAY 3: PRACTICAL LESSONS LEARNED

Tools and resources for “power searching”

Page 64: Zero to Hero: Its a process, not an event

DAY 3: PRACTICAL LESSONS LEARNED

Tools and resources for power searching

How to bring possibility and simplicity together

Page 65: Zero to Hero: Its a process, not an event

DAY 3: PRACTICAL LESSONS LEARNED

Tools and resources for power searching

How to bring possibility and simplicity together

How to apply “whole-brain recruiting” to advanced search

Page 66: Zero to Hero: Its a process, not an event

DAY 3: PRACTICAL LESSONS LEARNED

Tools and resources for power searching

How to bring possibility and simplicity together

How to apply “whole-brain recruiting” to advanced search

What is “PII,” how to find it, and use it effectively

Page 67: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Systems, Automation, Tools

DAY 4: TOPICS AND THEMES COVERED

Page 68: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Systems, Automation, Tools

DAY 4: TOPICS AND THEMES COVERED

Page 69: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Systems, Automation, Tools

DAY 4: TOPICS AND THEMES COVERED

Page 70: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Systems, Automation, Tools

DAY 4: TOPICS AND THEMES COVERED

Page 71: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Systems, Automation, Tools

DAY 4: TOPICS AND THEMES COVERED

Page 72: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Systems, Automation, Tools

DAY 4: PRACTICAL LESSONS LEARNED

Page 73: Zero to Hero: Its a process, not an event

DAY 4: PRACTICAL LESSONS LEARNED

What’s in a browser?

Page 74: Zero to Hero: Its a process, not an event

DAY 4: PRACTICAL LESSONS LEARNED

What’s in a browser?

Productivity tools and the mobile paradigm

Page 75: Zero to Hero: Its a process, not an event

DAY 4: PRACTICAL LESSONS LEARNED

What’s in a browser?

Productivity tools and the mobile paradigm?

Why and how to manipulate web pages

Page 76: Zero to Hero: Its a process, not an event

DAY 4: PRACTICAL LESSONS LEARNED

What’s in a browser?

“Cloud Recruiting: What is it and who cares?

How to manipulate web pages and why

How to simplify a simply complicated web and avoid “death by data”

Page 77: Zero to Hero: Its a process, not an event

DAY 4: PRACTICAL LESSONS LEARNED

What’s in a browser?

“Cloud Recruiting: What is it and who cares?

How to manipulate web pages and why

How to simplify a simply complicated web and avoid “death by data”

Must have add-ons and online apps for heroes

Page 78: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Bringing Search Inside

DAY 5: TOPICS AND THEMES COVERED

Page 79: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Bringing Search Inside

DAY 5: TOPICS AND THEMES COVERED

Don’t forget: It’s a process, remember!

Page 80: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Bringing Search Inside

DAY 5: TOPICS AND THEMES COVERED

Don’t forget: It’s a process, remember!

Bringing it inside: What’s in it for me?

Page 81: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Bringing Search Inside

DAY 5: TOPICS AND THEMES COVERED

Don’t forget: It’s a process, remember!

Bringing it inside: What’s in it for me?

The worksheet payoff, banking our ROI

Page 82: Zero to Hero: Its a process, not an event

A Sourcer's Worksheet

Advanced Search

Systems, Automation, Tools…

Bringing Search Inside

Boolean or Bust

Bringing Search Inside

DAY 5: TOPICS AND THEMES COVERED

Don’t forget: It’s a process, remember!

Bringing it inside: What’s in it for me?

The worksheet payoff, banking our ROI

What is “persistent search?” How to create, manage, and deliver it

Page 83: Zero to Hero: Its a process, not an event

DAY 5: PRACTICAL LESSONS LEARNED

Why every search is a “custom search”

Page 84: Zero to Hero: Its a process, not an event

DAY 5: PRACTICAL LESSONS LEARNED

Why every search is a “custom search”

How to convert your Sourcer’s Worksheet into a Google CSE

Page 85: Zero to Hero: Its a process, not an event

DAY 5: PRACTICAL LESSONS LEARNED

Why every search is a “custom search”

How to convert your Sourcer’s Worksheet into a Google CSE

Understanding RSS and syndicating SERPs

Page 86: Zero to Hero: Its a process, not an event

DAY 5: PRACTICAL LESSONS LEARNED

Why every search is a “custom search”

How to convert your Sourcer’s Worksheet into a Google CSE

Understanding RSS and syndicating SERPs

Creating a persistent search engine

Page 87: Zero to Hero: Its a process, not an event

Unconscious Incompetent Boolean or Bust Search Terms and Queries

Mortal Limitation Heroic Intent Super Power

IT’S A PROCESS, NOT AN EVENT

Page 88: Zero to Hero: Its a process, not an event

Search Terms and Queries Unconscious Incompetent

Conscious Incompetent

Boolean or Bust

Sourcer’s Worksheet Discovery/Development

Mortal Limitation Heroic Intent Super Power

IT’S A PROCESS, NOT AN EVENT

Page 89: Zero to Hero: Its a process, not an event

Unconscious Incompetent

Conscious Incompetent

Conscious Competent

Boolean or Bust

Sourcer’s Worksheet

Advanced Search

Search Terms and Queries

Discovery/Development

Application/Refinement

Mortal Limitation Heroic Intent Super Power

IT’S A PROCESS, NOT AN EVENT

Page 90: Zero to Hero: Its a process, not an event

Unconscious Incompetent

Conscious Incompetent

Conscious Competent

Unconscious Competent

Boolean or Bust

Sourcer’s Worksheet

Advanced Search

Systems and Automations

Search Terms and Queries

Discovery/Development

Application/Refinement

Speed and Efficiency

Mortal Limitation Heroic Intent Super Power

IT’S A PROCESS, NOT AN EVENT

Page 91: Zero to Hero: Its a process, not an event

Unconscious Incompetent

Conscious Incompetent

Conscious Competent

Unconscious Competent

Reflective Competent

Boolean or Bust

Sourcer’s Worksheet

Advanced Search

Systems and Automations

Bring Search Inside

Search Terms and Queries

Discovery/Development

Application/Refinement

Speed and Efficiency

Value-Added Support

Mortal Limitation Heroic Intent Super Power

IT’S A PROCESS, NOT AN EVENT

Page 92: Zero to Hero: Its a process, not an event

Unconscious Incompetent

Conscious Incompetent

Conscious Competent

Unconscious Competent

Reflective Competent

Boolean or Bust

Sourcer’s Worksheet

Advanced Search

Systems and Automations

Bring Search Inside

Search Terms and Queries

Discovery/Development

Application/Refinement

Speed and Efficiency

Value-Added Support

Mortal Limitation

Heroic Intent

Super Power

A PROCESS OF DEVELOPMENT

Page 93: Zero to Hero: Its a process, not an event

Super Hero: Amitai Givertz Super Power: Program Leader Organization: BROWN BAG RECRUITER

Call: (561) 922-7567 Mail: [email protected] Web: http://brownbagrecruiter.com Hub: http://amitaigivertz.com

THA

NK

YO

U!