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CLIENT CASE STUDY
How we worked with a leading Scuba Gear brand to create a
wider social media outreach
The ClientThe client is one of the world’s leading
SCUBA gear brands headquartered in New York USA, publicly listed & also the first &
most successful online store for SCUBA gear
The ChallengeTheir website and online store had over
50,000 unique visitors a month. The challenge was to use social media to reach out to a wider global base of SCUBA diving
enthusiasts, increase visibility for their brand & connect with the global SCUBA community
& ultimately increase sales.
The ProposalIn 2009 BuzzFactory proposed developing an Online
Scuba Diving Magazine / Blog which would be entirely set up, planned & managed by BuzzFactory on behalf
of the client.
The Aquaviews.net online SCUBA magazine was launched.
The ActivityA content strategy, magazine layout & plan was created
where the BuzzFactory team would write & publish 30 high quality blog articles under categories such as
Scuba News, Dive Destinations, Gear Reviews, Marine Guides, Humor & more. The articles fueled the
Facebook page, Twitter engagement & were distributed through social networks & bookmarking sites daily. The Client’s branding & product links were worked into the
posts & online magazine.
The ResultsLess than a year later, the online magazine developed
into a leading blog / online resource for the global SCUBA diving community. The blog drove in an average
of 100,000 unique visitors a month spiking to 200,000 visitors in some months.
…
The visitors consisted of dive masters, instructors, dive shop owners, certified SCUBA divers and enthusiasts.
The kind of people that love to dive & the kind of people who would purchase SCUBA gear online. 1000’s of
them subscribe to the blog via RSS to get email updates on content published. Visits to the online store
via the blog climbed and sales figures went up dramatically as a result of the increased traffic & visits.
Stats 1 Year Later – We’re Not Kidding!
…
The efforts resulted in the blog dominating Google search results for most searches related to SCUBA gear
& topics. The content was repurposed & used in email newsletters & campaigns. The Facebook page activity &
reach was increased considerably with more fans discussing the content & participating. The Twitter
updates around the blog have resulted in the Twitter handle @aquaviews becoming one of the most
influential accounts in the SCUBA community on Twitter & people love the brand.
Facebook Page
Blog Content
…
Other sites and communities on the subject now regard aquaviews.net as a leading publication in the industry.
The reader base continues to grow and as a result sales continue to climb. Our Client now has an even bigger presence online & new consumers find them
each day through the articles & social media activity.
What We DidFocused completely on creating the most engaging /
useful / fun content & resource for online SCUBA enthusiasts
Ripple effect – Traffic, visitors, links, awareness, conversion, sales, brand relationship, conversations &
wider web presence
Let us do the same for you.
Contact Us
1200 Quail Street,
Suite 205, Newport Beach,
CA 92660
Phone: +1 949 760 3888
Fax: +1 949 760 3889Email: [email protected]
