Zara Biggest Selling Brand

Amity International Business School

BY : BBA-IB Sec- “A”Sunil Kr. Ahirwar Faculty+91-9871836819 Mr. Archisman Sen

Amity International Business School 2012-2015


INTRODUCTION

ZARA is one of the world’s most successful fashion retailers house about in 86 countries.

On the other hand ZARA is considered as one of the greatest global fashion companies also belongs to the Inditex as one of the greatest groups of distribution in world.

AIBS BBA-IB-III Sec-A


HISTORY & ORIGIN

The name “ZARA” comes from “Zorba”

ZARA established in 1975.

ZARA was establishes by Ortega.

In 1980, the company started its international expansion through Porto, Portugal.



Product Concept• The clothing lines created are made out of

high textile quality and are carefully designed.

• Zara product’s tend to design fashionable products according to the actual trends.

• The finalized is carefully packaged in a sealed box in order to keep safe when transported



PRODUCTS LINE & QUALITY Zara believes in three fundamental components such as concept,

value drivers and capabilities.

Mainly ZARA has 3 product lines for men, women and children.

The devise team of the Zara has skills to produce the clothes according to the needs of the consumer at the current moment .

"Zara has also been described as a "Spanish success story" by CNN.

It is said that Zara needs just two weeks to develop a new product and get it to stores.



PRODUCTS & MANUFACTURE• The company can design a new product and have finished

goods in its stores in four to five weeks

ZARA launches and produces approximately 10, 000 new designs yearly.

ZARA It produces about 11,000 distinct items annually compared with 2,000 to 4,000 items for its key competitors.

It can modify existing items in as little as two weeks.

50% of the products Zara sells are manufactured in Spain, 26% in the rest of Europe, and 24% in Asian and African countries and the rest of the world.



ZARA’S MAIN COMPETITORS The H&M and The Gap Inc are the main competitors.

The main competitors of ZARA are “H&M & Gap Inc” established many years ago before ZARA establishment.

H&M established in 1947 & Gap Inc established in 1969.

While Zara controls its entire production chain, Gap Inc and H&M outsource all their production.



ZARA’S MARKETING MIXProduct• Zara manufactures and sells products

such as clothes, shoes, cosmetics and accessories for men, children and woman.

Price• Zara provides for people with lower

income so its prices are very reasonable that everybody can afford that.



Place• Zara is present in about 30 countries at private

locations. There are 600 commercial stores and Zara is selling its service through out the world.

Promotion• Zara focuses less on advertisement based

marketing, but more on internet online marketing opportunities as Ecommerce strategy, social media and online shops.



SWOT ANALYSIS



CONCLUSION The basic concept of the Zara is to keep production, design and

production process which shall enable Zara to react promptly to shifts in demands of consumers.

Zara is a successful international retailer which, in less than 30 years.

ZARA has transformed itself from a Spanish local brand into a truly global brand.

Zara has potential for the sustainable growth because of its capability and competitive advantage to experience the challenges of fashion industry.

It is advisable to the Company that they should continue to innovate and re-invent themselves to remain fresh and creative in the fashion and apparel industry.


