Situa&on  Analysis  Project  Lisse4e  Colón  Eugenia  Erazo  Laura  Johnson  Rachael  Wilcox  

•  D.G.  Yuengling  and  Son  opened  in  1829.  •  Five  genera&ons.  •  Each  genera&on  has  to  purchase  the  company  from  the  previous  owner.  

•  Goal:  To  provide  the  highest  quality  beer.  •  Three  breweries:  Po4sville  and  Tampa.  

•  Distributed  in  15  states.  •  Seven  year  round  beers,  one  seasonal  beer.  •  Prides  themselves  on  Light  Lager.  

•  Recent  ac&vity  •  Website  – Brew  Crew  

•  Billboards  •  Television  adver&sements  

•  Facebook:  company  has  over  68,000  likes  compared  to  131  likes  for  the  Boston  Beer  Company.  

•  Twi4er:  over  10,000  followers.  Boston  Beer  Company  has  94  followers  and  0  tweets.  

•  Let  the  consumer  get  involved  •  h4p://www.classiclager.com/  

•  h4p://www.chesterfieldsociety.com/  

•  h4p://www.porterworthy.com/  

•  Strength:  good  quality.  •  Weakness:  limited  availability.  

•  Opportunity:  expand  to  na&on/overseas.  •  Threat:  environmental  effects  on  ingredients.  

•  Crea&ve-­‐  new  products,  ac&ve  websites.  •  Price  affordable-­‐  domes&c  beer,  fair  in  both  markets.  

•  Energy  efficient-­‐  cut  energy  consump&on  by  14%.  

•  Bo4ling  system-­‐  green  bo4le,  metal  cans.  

Our  recommenda&on  is  to  acquire  D.G.  Yuengling  and  Son.