Product, UX, Marketing Teams: How are you communicating your product strategy?

Product Roadmap Survey Results |

Survey: Product Communication

is a Top Challenge

0% 5% 10% 15% 20% 25%

Help Plan and Prioritize

Communicate Product Stategy

Get Consensus on Product…

Manage Product Backlog

Communicate Milestones

None

Other Option

Source: 2015

Is Your Product Communication

in Chaos?

Confusion about current roadmap

Prioritizing details, not the big picture

Stakeholders question prioritization

Priorities driven by loudest execs or sales prospects

Decisions not tied to strategic goals

Prioritizing: How do You Get

Stakeholder Buy-In?

Get agreement up front on

prioritization criteria and goals

Be transparent about your

process. Involve them.

One Model: Value vs. Complexity

B

EG

CH

F

D

A

Complexity / Effort

Business Value

High

High

Low

1 2

?

ProductPlan Scoring Model

© 2015 ProductPlan. All Rights Reserved.

Benefit vs. Cost

Think high level and categorize Be strategic (growth, satisfaction, etc.)

Group features into themes

that show value

“Improve the user experience for accountants”

The technique is less important

than the conversation

How do You Create Alignment

on Your Product Strategy?

Bring customer evidence to the table(It’s more compelling than your opinion)

Be able to explain customer value Gains made or pain relieved

Align your roadmap to

goals & KPIs

Show a High-Level Visual Roadmap

© 2015 ProductPlan. All Rights Reserved.17

Provide Access to the Roadmap

• Update

regularly

• Self-service if

possible

• Tailored for

audience

@JimSemick ProductPlan.com/blog

www.ProductPlan.com

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