- 1. Joan C. DivorBusiness Services LibrarianBurlington County
Library System
2. Would you like to? Create an effective prospect list? Assess
the potential of customer markets? Tap expert knowledge for
top-notch managing &planning? Keep up with competitive
opportunities / challenges;and trends & events affecting your
industry? 3. The pitch from your library Helped scores of
entrepreneurs & small businessowners. Extensive business
collection much of itconveniently online Trade magazines,
directories, databases Resources and expertise PREMIUM MARKET &
BUSINESS INTELLIGENCE 4. bcls.lib.nj.usNew Business
Gatewaybcls.lib.nj.us/business-gateway 5. Create an Effective
Prospect List What makes a prospect list effective? Targeted
Reachable Manageable / mine-able 6. Reference USA Targeted: CUSTOM
SEARCH Reachable: contact names; verified Manageable / mine-able
analytics; custom download; into CRM compatible formats 7. Case #
1Business to Business: TARGETING EXECUTIVES IN A NEW
INDUSTRYSEGMENTFinancial consultancy has had success selling
creditproducts, retirement plans, & financing
forgrowth/acquisition to owners & presidents of small
tomed-sized metals and machinery manufacturers inCumberland,
Gloucester, and Salem counties. Wants toexpand to other
manufacturers. 8. GeographyOwnershipBusiness Size 9. Case
#2Business to Business MAPPING A MARKETCoffee shop looking at a
location in Oaklandneighborhood, Pittsburgh 5th and Bouquet.
Coffeeshop, plus marketing door-to-door to businesses /employees
& offering coffee services to larger companiesw. 100 or more
ees. 10. Sort by walk order 11. Reference USABusiness to Business
Markets US Businesses / Canadian Businesses Specialty Healthcare ;
New Businesses 12. Reference USAConsumer Markets Residential
listings (US & Canada) Location Income Home value New movers
13. Case #3Business to Consumer WHAT IS THE MARKET POTENTIAL? WHERE
IS THE BEST BANG FOR MY DIRECT MARKETING BUCK
(PROSPECTING)?Dealership: boats, camper, and trailers, and Im
lookingto open a location in Fond Du Lac, WI Best Customers (market
data book) Household income 70 79K 14. Gauge Market
PotentialGeographic / demographic / psychographic prospecting &
marketing Who are my best customers? Where do they live? How much
do they spend? What do they buy? Where should I sell (location,
territory)? 15. Demographics Now Choose your geography(zip,
countyradii, drivetime) Choose your report type / variable Outputs:
Reports: comparison, summary, ranking Maps Census 2010 16. Case
#4Business to Consumer TARGETING TWO TOWNSComparing GIS-based
demographic , lifestyle &spending data: Whats the potential?
How can I reachthem (marketing, message, media)?Home Improvement /
Dcor Co. BEAR, DE MIDDLETOWN, DE 17. Manage Well; Plan WellSome
Issues Facing Established / Growing Companies Debt financing
Building a management team Hiring employees Entering new market
segments Others?? 18. Small Business Resource Center Covers all
major areas of starting, operating andmaintaining a business from
financing, management,marketing, accounting, taxes and more. Sample
business plans Mgt. Encyclopedias, For Dummies guides, PortableMBA
in Entrepreneurship, etc. Key business magazines 19. Small Business
Resource Center New editions and new titles added frequently keep
it timely and up-to-date . 20. Small Business Resource CenterMore
examples Type of business: Bed & Breakfast business
Topic-specific: Budgeting Quick research: Cash flow How To: Grow
Your Business 21. Stay Competitive Competitors Emerging trends
Industries (yours, customers): success factors; challenges &
opportunities; regulatory issues 22. Case #5Manufacturing Medical
equipmentNAICS: 3391SIC: 3840OneSource Business Browser:(part of
RefUSA)Global reach to complement local intelligence: Industry
analysis and market research News & articles Companies
Executives 23. Case #5: More Tools Business Insights Essentials:
industries &companies: profiles/analysis (major companies)
Business Source Premier: trade & professionalbusiness journals;
articles; alerting Regional Business News: regional pubs &
specializednewsletters 24. and still MORE Tools Legal Information
Reference Center legal forms &guides; not limited to business
Lynda.com - easy-to-use on-demand video classes intech &
business topics Basecamp Business Calendar Business Owners Toolkit
@ your library Custom Business Answers @ your library 25. To wrap
up.Would you like to? Create an effective prospect list? Assess the
potential of customer markets? Take advantage of expert guides for
top-notchmanaging & planning? Keep up with competitive
opportunities / challenges;and trends & events affecting your
industry? 26. To wrap upto FindUse BCLS
jerseyclicks.orgLeads/Contacts RefUSAxx NJBiz Lists xMarket
Potential DemographicsNow xManaging Management Guides x Business
Plan Handbooks xEmerging Trends &Business Insights -
EssentialsxOpportunities EBSCO Business Source xx EBSCO Regional
Business Newsxx OneSource Business Browser (inxx
RefUSA)Comprehensive Bus. Small Business Resource CenterxxReference
LibraryVideo Bus & Tech Lynda.com xCoursesLegal forms &
guides Legal Information Reference Center x 27.
bcls.lib.nj.us/business-gateway 28. Were here to help: Intelligence
for tactical & strategicdecisions Quality data; Saves you $$
Convenient remote access Help when you need it. 29. Did I mention
BOOKS?Biz bestsellers & classics 30. Did I mention
downloadable.? 31. Mobile App 32. For your businessand the rest
ofyour life! 33. LibrariansAnswers are our business. Let us help
you find what you need efficiently, so you can get back to your
business! 34. Whats new for you @ the library? 35. Joan C.
DivorBusiness Services
[email protected]://www.bcls.lib.nj.us/business-gateway
