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Your 3-Step Content Marketing Strategy for Maximum

Visibility

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It Doesn’t Have to Be Complicated

• Figuring out what content to create and where to publish it can seem daunting• Spend a few minutes first on strategy• This will also help with ideas for your

content

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Follow 3 Basic Steps

Step 1: Set Your Content GoalsStep 2: Identify Your Target MarketStep 3: Pick Your Visibility Strategies

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Step 1: Set Your Content Goals

• Your starting point should always be with the ultimate goal• What results do you want?• Ask yourself, ‘Does this content help

my overall goal?’

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Step 2: Identify Your Target Market

• Begin to refine each piece of content according to who is going to see it• Gather demographic and

psychographic information• Create a profile of your ideal customer

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Step 3: Pick Your Visibility Strategies

• You might find your goals immediately dictate where your audience is• You might also find yourself lost• Think about your budget

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Free Strategies - Examples• Social Media• The main benefit with social media is

that it provides you with the widest range of audience possible. You can also use this platform to learn more about your audience, and add to your target market profile.

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Free Strategies - Examples• SEO• Spend some time thinking about the

keywords you incorporate in your website content. Do a little research to find out what keywords are popular... but not too popular that you can't compete!

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Free Strategies - Examples• Blogging• Blogging is an exceptional method of

content creation since it offers a multitude of benefits. Blog posts can be shared and on social media to enhance your presence there, as well as strengthening your SEO strategy with appropriate keywords.

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Free Strategies - Examples• Forum Posting• Using forums is a much more direct

approach at finding your target audience for your content since you're actively hunting them down. Find active forums related to your niche, with members who will find value in what you have to offer. 

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Free Strategies - Examples• Podcasting• Podcasting is a content marketing favorite

for those who are keen on establishing themselves as a brand and an expert. It also gives your audience an opportunity to get to know you by hearing your voice.

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Paid Strategies - Examples• Facebook Ads• The beauty of running Facebook Ads is in

its versatility. You can target your ads to a very precise, narrowly defined audience and get your content directly in front of specific segments of your market.

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Paid Strategies - Examples• Google Ads• The beauty of running Facebook Ads is in

its versatility. You can target your ads to a very precise, narrowly defined audience and get your content directly in front of specific segments of your market.

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Paid Strategies - Examples• YouTube Ads• Four billion videos are viewed on YouTube

every day. Use that amount of traffic to your advantage by advertising in one of a number of ways on their site

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With any paid traffic strategies, do your research thoroughly to understand the

platform and best practices for running ads to your

content before you invest anything.

Use our rebrandable, customizable course to teach others how to boost the visibility of their content.

http://ContentSparks.com/ContentVisBoosters