You Can’t Eat Whuffie...but it’s getting harder and harder to eat without it

by Tara ‘missrogue’ HuntFuture of Influence Summit

advantages of money

• fungible / universal value

• trust not necessary

• independent of need

evolution of money

1. non-monetary exchange: barter and gift

2. commodity money (3000 bc)

3. representative money (650 bc)

4. fiat money (1971*)

*was used previously, but the USD became fiat at this time.

“can’t buy me love” the beatles“money, money, money” abba“for the love of money” the o’jays“money talks” ac/dc“mo’ money mo’ problems” notorious b.i.g.

disadvantages of money

biggest disadvantage of money

stuff wevalue

money

other stuff we value

• relationships

• recognition

• freedom

• respect

• belonging

• free time

• trust

• growth

• comfort

• reputation

• connections

• influence

• convenience

• experience

• surroundings

• security

maslow’s hierarchy of needs

money is merely one of many tools we have to get there.

Three Economies of Online Currency (Alistair Croll)http://www.bitcurrent.com/free-reputation-for-everyone-the-three-non-traditional-economies/

reputation is one dimension of whuffie

whuffie is...

• reputation

• reach

• positive sentiment

• influence

• bridging and bonding capital

• current and potential access to ideas, talent and resources

• saved up favors (reciprocity)

• your known accomplishments

• we can ‘cash in’ on our whuffie - getting higher paid jobs and support for our businesses

• we can convert attention to whuffie - using our broad influence to do good work in the community

• we can increase our attention through whuffie - meritocracies like the open source world allow for someone to contribute to communities to gain attention

• we can use attention to make money - increasing sales by getting the word out via large follower base

how whuffie, attention and money are linked

Google Newssearch results

for articleswith

“rebuildingtrust” in thetitle in 2009:

4,500

the future:we need real strategies for putting the people back into the core of our business decision considerations.

http://www.flickr.com/photos/jdlasica/3006861237/

whuffie is at the core of the future of influence and we achieve that by putting human beings back into our business decisions and giving reputation equal billing with attention and money.

we need to truly balance people with profits

Order Whuffietoday!

http://www.thewhuffiefactor.com

licensing:

share/remix/spread ... but don’t forget to attribute.

http://slideshare.net/missrogue

contact me:

Tara ‘missrogue’ Hunthorsepigcow@gmail.com@missroguemontreal, quebec, canada514-679-2951

http://www.horsepigcow.com