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You can’t build a passionate
community, if no-one can find you
My first 2 5 designs were terrible
Eventually they got better
●Get something done
●Similar Circumstances
●Impart Knowledge
Getting that right, doesn’t mean people
can find you.
World’s most awesome community
How do people find communities?
:)
Content doesn’t come from one person
Crowd by James Cridland licensed under Creative Commons 2.0.
Common problems for communities
Common problems
for all sites
We’ll cover this bit
Problems
3 by i_yudai is licensed under creative commons 2.0.
Duplicate
Content
ThinContent
Badly Optimize
d Content
Fix duplicate content
Two redheaded twins during the Roodharigendag (Redhead Day) in Breda, Netherlands by Eddy Van 3000 licensed under Creative Commons 2.0.
There’s a lot of duplicate
content online.
Some of it is identical
In communities the common problem is
similar content.
Why is this a problem?
Rank increases on these 4 days. Why?
There are two different URLs ranking
client/good-resourceclient/bad-forum-thread
Here good resource is being shown
Google is going to need some help.
1. Moderate existing content2. Creating Resources3. Preempting Questions
They do overlap a little bit.
ModerationDevelopment Time - None
Personal Time - Large
1
Creating ResourcesDevelopment Time - None to small
Personal Time - Medium
2
●Combining Knowledge
●Prominently Linked
Pre-empting QuestionsDevelopment Time: Medium to Large
Personal Time: None
3
Duplicate Content
ThinContent
Badly Optimized Content
Fix thin content
A tornado approaching Elie, Manitoba. by Justin1569 is licensed under creative commons 3.0.
Content that wouldn’t satisfy a user’s query.
Small amounts are just bad pages. Large amounts can weigh down an entire site.
Where can you find it on community sites?
Threads
Automatically generated pages
Actually it’s not just 1 page
1. Remove it2. Hide it from search engines3. Make it better
Remove itDevelopment Time - None to Small
Personal Time - Medium
1
Hide it from search engines
Development Time - None to SmallPersonal Time - Medium
2
<meta name="robots" content="noindex">
bit.ly/see-robots
Make it betterDevelopment Time: Small to large
Personal Time: Small to large
3
Who would you interview?
Which question gets answered?
● Asking users for more detail● Having events with your best users● Manually formatting posts
Users asking for more detail
Taking a community offline
Making a post useable
● Asking users for more detail automatically
● Asking specific questions● Gamification
Bringing more people to the conversation
Providing ways to find thin content
bit.ly/gamification-sprint
Duplicate Content
ThinContent
Badly Optimized Content
Optimizing Content
The final piece we’ve been missing out is
some basic optimisation.
People are lazy.
Title tagMeta tag
H1
H2
1.Moderation2.Control Formatting
Options
ModerationDevelopment Time - None
Personal Time - Large
1
Before: Block now or later?
After: When should you block a cardigan’s sleeves?
Control Formatting Options
Development Time - LargePersonal Time - Small
2
Finally a little something extra
bit.ly/forumdates-sprint
Things you can do this week
Duplicate Content● Set up a schedule with your moderators for aggregating threads.● Find the most common 3 topics in your community and make stickied threads.● Aggregate the 3 most common topics and begin building resources for them.
Thin Content● Investigate if you can noindex individual threads.● Work with moderators to identify new thin threads and ask users to fill them out, or
encourage discussion.● Browse your site with SeeRobots and see if you can find thin pages like profiles which
are indexed.● Start looking at ways to automate nudging to users to provide more detail, messages,
emails, rewards etc.Optimizing Content
● Set up a schedule with your moderators to rewrite poor titles.● Meet your development to discuss the idea of providing a more controlled posting
environment.Bonus Points
● Send your development team the instructions on bit.ly/forum-dates
bit.ly/thisweek-sprint
Thanks! - @dom_woodmanOvation by Jason James licensed under Creative Commons 2.0.
