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How to generate leads online with Google Adwords
What is AdWords?
An advertising service by Google for businesses wanting to display ads on search results pages.
Enables businesses to set a budget for advertising and only pay when people click the ads.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. (Ex. solar attic fans, reflective insulation, probiotic air purification)
What are the benefits of AdWords?
You Pay-Per-Click High Return of Investment
Set Your Own Budget
Target Traffic by Keyword + Location
Turn It On And Off When You Want
Easily Track Your Cost Per Lead
Google gets over 100 billion searches a month and 81% of shoppers conduct online research before making big purchases. (Source: https://www.hubspot.com/marketing-statistics)
Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
How does AdWords work?
Sample Testing: Solar Attic Fans
*This is a SMALL test campaign that we ran for solar attic fans. Above shows results from one week of testing where we were able to generate 13 leads. See next slide for detailed report, including CPL.
Sample Testing: Solar Attic Fans
13Initial Leads
$31Cost Per Lead
10Leads Scheduled Attic Inspection
$50hrFor AdWords Management
+ Lead Qualification
5Hours of
Management
$250Management
Expense
$653
Total Cost
$65True Cost Per Inspection
Food for Thought: What’s your closing percentage? And what’s your average sale? Remember, you’re not just selling a solar fan. Think foot in the door for MLI + BetterAir + in-homes and referrals.
Sample Testing: Solar Attic Fans
130Initial Leads
$31Cost Per Lead
100Leads Scheduled Attic Inspection
$50hrFor AdWords Management
+ Lead Qualification
25Hours of
Management
$1250Management
Expense
$5280
Total Cost
$53True Cost Per Inspection
Food for Thought: Efficiency increases profitability.
IF YOU SEE A YELLOWBLUE AD, DO NOT CLICK IT!
Screenshot of sample landing page (what someone sees after they click our ad). View the full landing page at http://yellowbluetech.com/solar-fans/quote.
Leads: Solar Attic Fan
Screenshot of our lead dashboard showing submissions.
Name: Audra StephensEmail: [email protected]: 773-891-7459City / State: Chicago, IllinoisInterested In: Solar Fan
We take this...
● Has been looking at installing an attic fan for awhile, and is willing to try anything to keep the upstairs cool. Audra said that she’s “sick of being Dracula” and that she has been drawing the curtains just to keep the heat out and temperatures down
● Has lived in the Chicago area since she was 18; her dad is a diehard Chicago sports fan; hopes the Cubs will win the World Series this year!
● Her house is approximately 1200 square feet; single family home; 1.5 stories; three bedrooms; one bedroom is on the main floor; 2 bedrooms and full bathroom on the second landing
● Replaced the roof a couple years ago because it was leaking; was a complete “tear off”; no attic fan was installed, just passive vents, which are not enough
● Upstairs “gets hot as hell”● Attic is unfinished, but accessible; very small cannot used for storage● Wants attic inspection to check to make sure it is sealed and insulated properly● Does not have a general contractor that she works with; takes on projects as they pop up● She is single; started taking self defense classes in February● Has a sister who lives approximately 50-miles away; the sister recently had surgery and the
recovery has not gone as expected
And turn it into this, so you can close!
Ready to launch AdWords for yellowblue products?
Contact Stefan Schulz at Orpical Group, the lead designer of yellowbluetech.com, for a free keyword analysis and AdWords Proposal.
● See how many people are searching for solar fans, multi layer insulation, and BetterAir in your area
● Learn how much to bid to rank #1● Reach previously unresponsive markets● Start generating leads instantly ● Easily measure your ROI
p. 856-448-5081 || e. [email protected]
