content marketing – the idea of sharing helpful insight

and experience in exchange for potential new business leads

also known as: • thought leadership• pull marketing • inbound marketing

• companies that blog get 55% more web traffic

• businesses that blog are 4x more likely to be found on the web

• inbound marketing costs 62% less than traditional outbound marketing

according to a study by hubspot:

content marketing is both effective and efficient.

so if content marketing is inexpensive

& significantly increases web traffic,

it must be widely used for lead gen in

the marketing, PR and ad industry,

right?

wrong.

71% of marketing execs believe in the power of content marketing,

but few actually apply the strategy to generate inbound leads.

why the discrepancy?

our research shows that 37% of agency CMOs

know they should be using pull-marketing

tools and techniques to help qualified leads

find their company, but don’t know how to

implement a program to do so

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