Yankee Group Q&A with Emily Green, CEO

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com

Yankee Group Q&A

Emily Nagle Green, president and CEOZeus Kerravala, senior VP, research

Oct. 14, 2009

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Page 2October 14, 2009Yankee Group Q&A

Agenda

• What’s New• Scorecards• Increasing Influence

• Client Satisfaction Highlights • 2010 Preview• Q&A


Poll 1

What will tech spending look like in 2010?


Introducing Anywhere Scorecards

• Rank products and services in markets impacted by ubiquitous connectivity

• Objective, rigorous, data-driven methodology• Evaluation criteria based on two key categories:

Vision (variable list)• Capacity• Ubiquity• Openness• Network Centricity• Innovation• Context Awareness• Usability• Convergence• Other Attributes

Ability to Transform (fixed list)• Ecosystem• Portfolio/R&D• Management• Customer Base• Brand Reputation• Pricing• Financial Viability


Scorecard Ranking Definitions

Exemplary Vision and Ability to Transform. Often the strongest reputation among customer base and established track record for product or service excellence. Recommended.

Good Vision and Ability to Transform. Often have overwhelming strength in one category but slight deficiencies in the other. Primed to move up to Front-runner status. Recommended.

Limited but still noteworthy Vision and Ability to Transform. Not recommended across the board, but may be recommended in very specific circumstances.

Vision and Ability to Transform are lacking. Unlikely to be recommended.

Scorecard graphic provides a visual ranking of vendor results.


Content Delivery Network Scorecard Example

Detailed chart shows vendor performance against each criterion

Signature graphic shows rankings at-a-glance


Additional Scorecard Basics

• Upcoming scorecards, to be updated annually:Q4 2009• Virtual desktop infrastructure • Carrier Ethernet transport• Mobile OSs• Service delivery platforms 1H 2010• Network software – BSS • IPTV• Network infrastructure security

• More information• See our Anywhere Scorecard Guide for more detail on methodology

www.yankeegroup.com/research/anywhere_scorecard.pdf• Recommend a scorecard topic at [email protected]


Most Read Research in Q3

Title AuthorPublication

Date

Yankee Group's 2009 Predictions...Reloaded David Vorhaus 7/28/2009

Demystifying Long-Term Evolution on the Path to 4G Philip Marshall 7/21/2009

Yankee Group Anywhere Scorecard: Content Delivery Networks, 2009 David Vorhaus 8/3/2009

2009 U.S. SMB Mobility State of the Market Report Steve Hilton 7/29/2009

Consumers Cut Back on Network Spending Carl Howe 7/13/2009

Link Data: Topline Data Forecast, July 2009 Declan Lonergan 7/23/2009

End-to-End Order Management Automates the Service Provider's Value Chain Arindam Banerjee 7/2/2009


International Broadband Expertise

• Thought leadership on global broadband policies via new reports, blogs and podcasts

• FCC Broadband Task force using YG consumer survey and forecast data

• Analyst David Vorhaus tapped for FCC post

• U.S. stimulus bill incorporates YG rural funding suggestion

• Analyst Benoit Felten invited to present at White House and FCC

• Engaged with USTA, GSMA, FTTH Council


4G World Success

• First conference and expo covering the 4G mobile communications and mobile Internet markets

• Collocated with WiMAX World and Mobile Internet World

• More than 7,000 attendees, 250 sponsors and 120 exhibitors

• Program included 90 sessions with 180 speakers

Join us at 4G World 2010: Oct. 19-21, Chicago


Yankee Group in the News

"They forgot the “anywhere’’ ingredient of ubiquitous connectivity” – Carl Howe, Boston Globe

"It took Apple and its ecosystem of apps and interactivity to prove the pent-up demand for ubiquitous broadband" – Ashvin Vellody, WIRED

"You are seeing more consolidation of power, with the bigger getting bigger and the stronger getting stronger" – David Vorhaus, Washington Post

►Yankee Group’s media presence has increased 150 percent over 2008.►Several lead analysts are individually quoted an average of 50 times each month in major media.


Additional Influence Through Partnerships

October 21-23, Chicago

September 27-October 1, Houston

….and more

Official analyst partner

Official analyst partner

March 23-25, Las Vegas

January 7-10, Las Vegas


Yankee Group Book: ANYWHERE

• Publishing in January 2010 (McGraw-Hill)

• Tells why, when and how ubiquitous connectivity will create tremendous opportunities for businesses worldwide

• Features YG data plus contributions from 50+ connectivity thought leaders, including:

• Dan Hesse, CEO, Sprint Nextel

• Nicholas Negroponte, founder of One Laptop Per Child

• Ben Verwaayen, CEO, Alcatel-Lucent

• Bob Metcalfe, co-inventor, Ethernet

• Jose-Maria Alvarez-Pallete Lopez, CEO Telefonica International

• Steve Haber, president, Sony Reader Division

• Werner Vogels, CTO, Amazon

Bookmark anywhere.yankeegroup.com


Agenda




Annual Client Satisfaction Survey Highlights

• Client satisfaction is very strong. 92% of respondents indicate a high level of overall satisfaction, up 5% from 2008.

• Anywhere resonates with your company’s direction. 87% of respondents note that their company aligns well with this mission.

• Your experience with our client services team is excellent. Satisfaction is at 97%.

• Satisfaction with Link Research is on the rise. Satisfaction is at 90%, up 14% due to tighter topic relevance and improved quality of analysis and insight.

• You value our analysts’ expertise and influence. Industry expertise is identified as the No. 1 reason you continue to buy and leverage Yankee Group.

• You value our ongoing delivery enhancements, but want more. New delivery of extractable report graphics and online search enhancements are valued. More to come in 1H 2010 with the launch of our enhanced Web site experience.


2010 Snapshot

Link Research• Anywhere focus and research categories unchanged• Consistent number of publications

Link Data • Increased investment as clients say YG data is “critical”

Monitors and Forecasts• Many new Anywhere metrics• Built-in assumptions, methodologies and definitions• New Web UI for 2H 2010

Attitude and Behavior Surveys• Extend current continuous survey model based on excellent customer feedback• Ongoing UI enhancements

Link Interaction• Stable, senior analyst team with minimal turnover• Team size and alignment unchanged

Link Consulting• Growth area in 2009; expect trend to continue in 2010• Market prioritization, customer segmentation, competitive benchmarking and market education• Thousands of projects delivered

Link Events• 4G Technology Pavilion at CTIA, March• 4G World, Oct. 19 – 21, 2010, Chicago• Monthly webinars and telebriefings


Analyst Highlights

Promotions• Brian Partridge promoted to VP, network research. Brian focuses

on service delivery architectures, network transformation and business model innovation.

New analysts• Terry Cudmore, analyst, focuses on network-based media/content

delivery systems

• Dmitriy Molchanov, analyst, will focus on connected devices (joining Nov. 2)


New Web Site Design – Coming Soon!

Rotating carousels to showcase and integrate research under key themes (e.g., cloud computing, 4G, mobile devices)

Design is more interactive and dynamic, and it creates a sense of community

More Anywhere resources

Get to know analysts better with more personal feel

Video gallery – 50+ analyst videos

Dynamic thought stream incorporates blogs, media clips and more


Interact with Yankee Group

YG Blogs blogs.yankeegroup.com

Twitter

Facebook

LinkedIn

YouTube

SlideShare


Agenda




Poll 2

What will have the most impact on cloud computing in 2010?

Hear what industry leaders think in our report "Cloud Executives Speak Out: Defining Milestones for 2010," coming December 2009.


Q&A

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Yankee Group Q&A with Emily Green, CEO