Y20150504 swiss techtalks

#SharingEconomy «what it really means and implies»

AGENDA

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1. #SHARECONOMY (why – what – how)

2. #TheSocialCustomer 3. #REGULATION (does

shareconomy need to be regulated?)

4. #SHARECONOMY2020+ 5.  Q & A

WHAT IS THE SHARING ECONOMY?

Sharing Anything

Micro-Entrepreneurs

Access vs Ownership

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.@st_association #SHARINGECONOMY = #SHARECONOMY or #MESH or #COLLABORATIVEECONOMY or #PEER2PEER = #DISRUPTION

WHAT IS THE SHARING ECONOMY?

The Sharing Economy enables private people to share anything they own through technology, let it be products, knowledge or services, with other private people around them. Users are usually remunerated through a reward, swap, money or a digital currency creating a platform for micro-entrepreneurs in a local peer economy. The sharing economy is disrupting every industry, from hospitality, to mobility or gastronomy. It is a gamechanging mental shift from a society focused on consumption to a society valuing access more than ownership.

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.@st_association #SharingEconomy is disrupting every industry – sooner or later

SHARING IS AN OLD CONCEPT

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.@st_association #Sharing is an old concept. It got a little lost in the past decades…

TECHNOLOGY MAKES SHARING SCALABLE

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.@st_association The technological progress makes #sharing again possible and scalable. New type of customer can be found: #TheSocialCustomer

WHY IS SHARING BECOMING SUCCESSFUL?

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•  Mobile / web technologies: Ease, low cost & speed of connecting people

•  Urbanization: More people live closer together

•  Economic pressure: sharing resources means utilizing / monetizing idle capacities

•  Sustainability: in a resource constraint world, efficient use of resources becomes a necessity

.@st_association #SHARINGECONOMY = new technologies + urbanization + economic pressure + sustainability

SHARING ENTERS MANY INDUSTRIES

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Sharing Economy Landscape Europe

Source: blog.mila.com

.@st_association #SHARINGECONOMY = many industries = #goods, #services, #transportation, #space, #money

DISCOVER THE „GENERATION SHARING“

•  Conscious about consumption

•  Not materialistic: „Access trumps ownership“

•  Looking for meaning and value

•  Environmentally conscious

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.@st_association #SHARINGECONOMY = generation sharing = #TheSocialCustomer

THERE IS A NEW TYPE OF CUSTOMER OUT THERE, WE CALL IT «SOCIAL CUSTOMER»

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.@st_association #SHARINGECONOMY = #TheSocialCustomer = more connected, more informed, more engaged, more demanding

#TheSocialCustomer

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•  CH: 82.1% has Internet access

•  CH: 54.0 % are owner of a smartphone

•  CH: 88% of smartphone owners use it several times/day

•  Worldwide: mobile data consumption = x7 by 2017 (Basis: 2013) #moreCONNECTED

.@st_association #moreConnected means using all known communication capabilities e.g. the Internet and social media.

#TheSocialCustomer

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•  63 % access product information through mobile devices

•  37% consult friends & family before making buying decisions

•  31% search product information while being in a shop

•  63% use consumer ratings before making buying decisions

#moreINFORMED

.@st_association #moreINFORMED means using friends and familiy, forums to share knowledge and information.

#TheSocialCustomer

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•  CH: 41% are interested in specific deals and promotions

•  CH: 32% are interested in new offerings

#moreENGAGED

.@st_association #moreENGAGED means he interacts with others and express his opinions and experiences. Position himself as #influencer.

#TheSocialCustomer

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•  Only for me (appreciation, personalization, tailor-made offers, contact only with permission)

•  Everything (choices, high quality, reasonable price, excellent service)

•  Everywhere (indipendent of time, indipendent of space, indipendent of technology)

•  Now (instant contactability, quick transactions, fast response time)

#moreDEMANDING

.@st_association #moreDEMANDING = now, everywhere, everything, only for me, transparency

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Advertising has us chasing cars and clothes, working

jobs we hate so we can buy shit we don‘t need.

Rachel Botsman in „What‘s mine is yours“

.@st_association #SHARINGECONOMY = #What’sMineIsYours according to @rachelBotsman

NEW MARKET ORDER

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Sharing Economy Traditional industry Strength

•  disruptive business models •  progress/innovation through

technology

•  existing market share & customer base

•  established ties with politics & other industry players

Oppor-tunities

•  create new market •  first mover advantage •  scale through strategic •  partnerships

•  protect market share •  invest into / acquire sharing startups •  offer own sharing products •  partner with sharing startup

.@st_association #SHARINGECONOMY = disruption, progress and innovation through technology and behavioral change.

EXAMPLE: PROTECT MARKET SHARE

•  Protect market share

•  Raise barriers to enter

•  Leverage political connections

•  Activate industry lobby

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.@st_association #STRATEGY = choice of fighting against it vs collaboration

EXAMPLE: OFFER OWN PRODUCTS

•  Migros founded sharoo

•  Mobility & Mobiliar invest

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.@st_association #STRATEGY = about remaining traditional vs enhancing with new ideas

EXAMPLE: PARTNER WITH STARTUP

•  Swisscom launches“ Swisscom friends in cooperation with Mila

•  Peers provide neighbourly

help for technical issues

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.@st_association #SHARINGECONOMY = «people help people» = new strategies for #customerService

SHARING ECONOMY AND REGULATION

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It can not be accepted that suppliers have a head start by breaking the law.

#REGULATION = no need for new laws!

.@st_association #SHARINGECONOMY doesn’t need new laws. #Regulation could be also an opportunity.

SHARING ECONOMY AND REGULATION

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But to ensure that the rise of this participation economy work efficiently and the conditions for all participants improved slightly regulation is necessary.

http://www.fuw.ch/article/ein-rahmen-fur-die-share-economy/

A lot of regulation has to be updated to close loopholes – and allow more business models to enact change as long as they obey the law

http://knowledge.wharton.upenn.edu/article/the-next-phase-for-the-sharing-economy/

SHARING ECONOMY AND REPUTATION MANAGEMENT

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.@st_association #SHARINGECONOMY = future success depends on #Trust and #ReputationManagement

SHARING ECONOMY 2020+ / GLOBAL DEVELOPMENT

$335bn global market

potential in 2025

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Robert Vaughan, economist at PwC «The sharing economy is a result of long-term megatrends colliding together, driven mainly by advances in technology, resource scarcity and social change.»

Source: PWC Analysis

SHARING ECONOMY 2020+

«The mobility sector is one of the fastest

growing areas of this new kind of economy»

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Source: http://www.rolandberger.com/media/pdf/Roland_Berger_TAB_Shared_Mobility_20140716.pdf

.@st_association #SHARINGECONOMY2020 = huge potential in the area of #mobility. Fast growing sector.

SHARING ECONOMY 2020+ #Carsharing = + 30%,

5,6 Mrd.€ #Ridsharing = +35%,

5,2 Mrd. € #Bikesharing = +20%, 5,3 Mrd. €

#SharedParking = +25%, 2 Mrd. €

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.@st_association #SHARINGECONOMY2020 = mobility sector will grow > 30% p.a.


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44% of US consumers are familiar with the

sharing economy

Source: www.pwc.com/CISsharing - 2015

.@st_association #SHARINGECONOMY2020 = US consumers are more familiar with #sharingeconomy than European consumers = catch up


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.@st_association #SHARINGECONOMY2020 = earned by transparency, by behavior, by transactions


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«Imagine an Internet where you can trust

everyone»

www.traity.com

Trust and Reputation

.@st_association Imagine an internet where you can trust everyone = trust & reputation management @traity_


https://www.youtube.com/watch?t=145&v=cpkRvc-sOKk

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«The Story Of Stuff»

.@st_association #SHARINGECONOMY2020 = the game changing story of solutions?

WHAT IS SHARECON We build long term connections between Sharing Economy

startups, industry, politics and journalists, inform about trends and

best practices in the sharing community and promote the sharing

concept, examples and case studies of sharing in society.

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KEY FACTS

•  Founded November 2013 •  Board members: Stella Schieffer, René F. Lisi, Andreas Amstutz •  Based in Zurich, Switzerland

VISION

Sharing of unused

capacities, knowledge and resources is the matter of course

in a digital, connected and consciously living society.

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FOCUS 2015

•  Start building a knowledge base and resource center for Swiss Sharing startups

•  Regular blogs on trends, experiences and new startups

•  Quarterly newsletters

•  2 annual events

•  Annual member statistics

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#ILOVESHARING – CAMPAIGN 2015

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.@st_association share with us on .@sharecon_ch or Facebook what you could share with the world #ILoveSharing

#ILOVESHARING – CAMPAIGN 2015

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.@st_association share with us on .@sharecon_ch or Facebook what you could share with the world #ILoveSharing

MEMBERS

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54 members: 36 companies (~67%), 18 individuals (~33%)

Excerpt from our member list

PAST EVENTS

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Top: Sharecon Kick-Off, March 27th, 2014, Zurich

Right: Regulation of the Sharing Economy, October 2nd, Bern

FURTHER RESOURCES

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Books

Rachel Botsman: What‘s mine is yours

Swiss and global sharing blogs

www.sharecon.ch

www.collaborativeconsumption.com

International sharing associations

www.peers.org

http://ouishare.net

Videos to watch

The Economist: The rise of the sharing economy: Link

TED talk by Lisa Gansky: The future of Business is the mesh: Link

STAY IN TOUCH

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Sharecon Verein Learn more: www.sharecon.ch Like us: www.facebook.com/sharecon.ch Follow us: @sharecon_ch Email us: [email protected]

ABOUT ME

René F. Lisi

@renelisi @share4you_ch [email protected] https://ch.linkedin.com/in/renelisi

• Customer relationship management

• Customer experience management

•  Social Media Management • Owner www.share4you.ch • Co-Founder www.sharecon.ch

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