XM Asia���Beyond the Browser

Created by the folks at XM Singapore and XM Malaysia 2011

TO  BRIDGE  MARKETING  &  TECHNOLOGY  TO  BUILD  THOSE  PERSONAL  CONNECTION  

So  XM  Asia  walks  the  thin  red  line  

Case Studies Overview of the current mobile and multitouch capabilities!

•  YourSingapore’s brand is dedicated to deliver a unique, personalised experience for its travellers.!

How can the brand utilize the single most personal digital device – the phone, to allow

travellers to get more out of their time in Singapore?!

!

•  Singapore is starting to see travellers who are free and independent, preferring customised and personal itineraries. !

•  With smart phones making up 78% of global handset data traffic, there is opportunity to take YourSingapore ‘s experience to the next level.!

!

The Insights!

The Challenge!

Awarded FWA !Mobile of The Day !2 September 2011!

•  YourSingapore Guide is a personal travel companion that helps visitors plan their trips to Singapore. !

•  It enables travellers to share their experiences on the go, have exclusive privileges notified tailored to their needs and interests.!

The Idea!

The Results!Downloads are now in the 10s of

thousands!!

Recognised global as !FWA Mobile of The Day

!

Awarded FWA !Mobile of The Day !2 September 2011!

Video link!http://youtu.be/wsfT4AdehiE!

•  A universal problem faced by small-volume niche stores everywhere: the higher risks and costs in stocking niche and unique inventory.!

How can we close the gap between what people want, and what we sell?

!

•  With social media, people are more than willing to express and re-broadcast their “Likes”. !

•  Applied correctly, this can form the basis of demand in a socially driven supply chain solution.!

•  Plus, it's free.!

The Insights!

The Challenge!

Cyber Lion Shortlist!

The Idea!

•  A revolutionary social shopping experience that promises to sell only what the customers wants to buy. !

•  The business model allows empowers users with access to the platform to create an efficient inventory that ensures profitability. !

!

Mobile App + Facebook Page!

The Results!To be release Nov 2011!

Cyber Lion Shortlist!

How It Works Video!

Video Case Study!http://youtu.be/7Ry_5R4-6u0!

•  The LPGA Tour features world class women golfers and is an opportunity for HSBC to connect with its audience’s passion for the game.!

How can HSBC make the game more accessible to its everyday customers while

delivering its value in the context of the game?!

!

•  The game, often seen as a “rich man’s” sport is non-accessible to the everyday person. Also, Singapore is an island that is land-scarce and has little avenues to promote the game.!

•  This lack of promotion and education also reinforces the lack of interest of mainstream audience.!

The Insights!

The Challenge!

The Idea!•  An immersive experience was created through

an augmented reality iPhone app.!

•  Through the app, this allowed everyday consumers to access the Tanah Merah 8-hole course by a virtual recreation along Orchard road. ! Mobile App!

Facebook App + Website!

On-the-ground!

The website provided latest and exclusive insights of the game and the players.!

The Results!Huge public awareness and interest in the game that

resulted in!!

150% increase in ticket sales and event participation!

!Tickets were sold out in half the time!

The iPhone app allowed golf fans to experience and engage with the LPGA tour on their personal devices.!

On-the –ground activations connected HSBC and fellow golf fans with an immersive experience of the game.!

•  SOYJOY is faced with a lack of public awareness of the health bar benefits and competition from other cheaper or tastier bars.!

How do we convince the target audience to buy SOYJOY?!

The Challenge!

•  The target audience are working females, aged 18-35. who has to juggle between work and family responsibilities resulting in having very little time for themselves look good and feel good.!

•  Despite their hectic schedules, these women find relaxation and spend significant time on their mobile and Facebook playing social games!

!

The Insights!

The Results!

•  We introduce 2 minutes of Soy Goodness to reinforce the idea that it only takes 2 minutes to eat a SOYJOY bar for your daily dose of goodness. !

•  We engaged them with a gaming app by tying consumption of SOYJOY bars in the mechanics of the game that rewards the top scorer with a trip to Paris.! !Game made available on both mobile and Facebook.!

The Idea!

Campaign is on-going 26 Sept – Nov 2011!

SOYJOY trivia educates and reminds the user of the benefits of the bar   Game mechanics ties in with the

consumption of SOYJOY bars!Exclusive content and game creative around Oba, the internet sensation.!

What  we  did:  

Ford  Mondeo  –  Ipad  App    

If  you  have  ever  dreamed  of  si;ng  in  a  Ford  Mondeo,  this  app  gets  you  one  step  closer.  Featuring  a  swipe  controlled  overview  with  exterior  detailing  images,  the  app  successfully  brings  the  showroom  to  your  fingerEps.  The  app  also  includes  a  film  footage  showcasing  the  car’s  sleek  design.  The  ipad  app  created  by  XM  served  as  a  kiosk  for  Ford’s  Roadshow  allowing  customers  to  know  more  the  car  in  an  engaging  manner.      

Ford  S-­‐Max  –  Ipad  App    

What  we  did:  If  you  have  ever  dreamed  of  si;ng  in  a  Ford  S-­‐Max,  this  app  gets  you  one  step  closer.  Featuring  a  swipe  controlled  overview  with  exterior  detailing  images,  the  app  successfully  brings  the  showroom  to  your  fingerEps.  The  app  also  includes  a  film  footage  showcasing  the  car’s  sleek  design.  The  ipad  app  created  by  XM  served  as  a  kiosk  for  Ford’s  Roadshow  allowing  customers  to  know  more  the  car  in  an  engaging  manner.      

THANK  YOU!  For  more  informaEon,  please  contact  paul.soon@xm-­‐asia.com