Julia HeaveyIntern, Digital PlanningJuly 31, 2013

Xerox 2H 2013:The Planning

Process

BackgroundThe Story of Xerox

Who are we? “Ready for real business.”

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160 COUNTRIES

140,000 EMPLOYEES

$22 BILLION ANNUAL REVENUE

The world’s leading enterprise for business process and documentmanagement

What do we offer?

•Office•Corporate

Human ResourcesCustomer CareFinance & AccountingHealthcareDocument ManagementTransportation

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Who do we want?• C-Suite Executives• Business decision makers of 500+ employees

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How do we measure success?• 2013 Q1/Q2: Exits• 2013 Q3/Q4: Actions• 2014: Continue repositioning

brand

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The Planning Process

What steps should we take?• Step 1: The Brief• Step 2: Research • Step 3: Pull data• Step 4: Send RFPs• Step 5: Analyze proposal

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Campaign Performance

The Buying Process

What steps should we take?• Step 1: Negotiate • Step 2: Create Media plan• Step 3: Receive feedback• Step 4: Finalize

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Thank you, Xerox Team!