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1 Brand as a friend

- users, social network

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Page 1: - users, social network

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Brand as a friend

Page 2: - users, social network

About Us...

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The only Internet Romanian company with regional presence.

• Romania: Neogen, BestJobs, Neobizz

• Bulgaria: Impulse, Dalavera, BestJobs

• Moldova: Faces, BestJobs

• Serbia: Neogen, BestJobs, Svezasvaog

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Page 3: - users, social network

Our brands

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Neogen.ro (social network) includes:

Noi2 – online dating

Colegi – school and office colleagues

DoiZece – multiplayer games and single player, video, fun

Neobizz - classifeds

BestJobs.ro – best and most jobs in Romania

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Page 4: - users, social network

‹#›

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Neogen – Users’ profile

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Over 2.1 million registered users, their number growing by a few thousands per day over 900.000 registered female usersover 1,2 milion registered male users

65% of the users are university graduates

Average Age: 30 years

Average income: 600 euro

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The largest group of active professionals

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‹#›

Over 204 million page views per month

Over 12 million visits per month

Over 2.5 million unique visitors/month

Over 20 pages are viewed by a member per visit

Average time spent on site is 20 minutes/visit

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An active and involved audience

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‹#›

Age

Gender

Location

Interests

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Precision Targeting

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What is Social Media?

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Social Media: What is Everyone doing?

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What users are doing on neogen.ro

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Universal identity

A single social graph*

Social context for activities

Social influence defines

marketing value

Profile

Relationships

Activities

Business model

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Components of social networks

* The Social Graph is the representation of our relationships. In present day context, these graphs define our personal, family, or business communities on social networking websites.

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‹#›

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Brands are going where Neogen users Play

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Overview

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Neogen has extensive precision targeting options to ensure no impressions are wasted.

Diversity Creatives and Advertising spacesMessage/Profile/Banner/Video etc.

Homepage/Games/Dating etc.

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Page 14: - users, social network

What does this mean?

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Neogen.ro delivers….

Clean Design

Precise targeting options

Loyal audience

Active audience

Interactive tools

….which enables:

Community Features*

More Innovation

More user engagement

Control over budget

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* The Internet offers the opportunity to create virtual communities using a range of features/technologies, including blogs, forums, and guest books, email lists, page comments, ratings and voting etc.

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Neogen sites impact their users lives

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Personal and professional life of the users are both

influenced by their presence on Neogen sites.

Are keeping in touch with friends, classmates or

colleagues or are creating new relations on Neogen.ro.

Are searching for a new job or are hiring on

BestJobs.ro.

Buy or sell products, or advertise their services on

Neobizz.ro.