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Writing Business Plan
Georgi Kadrev, FMI, SU, January 2010
Any Questions Left
Communication Effort
• Explanatory• Clear to laics• Concise• Confident• Well thought-out• “Suffer” now
Business Plan Structure
• Complete• Logical Sequence• Stand-alone Parts• Can be Obligatory• Not a Presentation
Sample Structure
Executive SummaryProblem StatementProductBusiness ModelMarketCompetitionTechnology
StatusStrategyInvestment NeedsTeamSWOT AnalysisRisk ManagementFinancial Projections
Section: Executive Summary
• Glance at Key Aspects• First Impression• Can be the Only• Write First• Revise Last
Section: Problem Statement / Opportunity
• State of the Art• Problems• Complications• Wrongs• Opportunities
Section: Solution / Product
• Mission• Innovation• Key Features• Value Proposition• Use Cases
Section: Business Model
• Making money• Pricing Policy• Direct / Indirect
Section: Market
• Clienets, Users• Turnover• Trends• Fragmentation• Niche / Gap Analysis
Section: Competition
• Key Players• Comparison• “Unfair” Advantages• Sustainable Advantages• Handling Copycats
Section: Technology / Intellectual Property
• Know-How• Intellectual Property• Keep it Understandable
Section: Status / Prototype
• Features• Little bugs are OK• Proof of Concepts• First Clients• Short-term Plans
Section: Strategy
• Vision• Operations• Development• Milestones• Growth Potential
Section: Financing / Investment Needs
• Financial Highlights• Investment Needs• Exit Strategy
Section: Team / Management
• Background• In Idea’s context• Don’t be too shy• Role• Structure
Section: SWOT Analysis
• Strengths• Weaknesses• Opportunities• Threats• Internal / External• Interconnections
Section: Fatal Flaws / Risk Management
• “Plan B”• Thought-out Idea• Maturity• Bullet-proofing• Peace of Mind
Appendix: Financial Projections
• Budget• Revenues• Highlights• Bottom-Up approach• References• Include “Plan B”
Final Touches
• Iterate, Polish• Split / Merge• Revise the Summary• Involve Everyone• Do your Homework• Be Honest
Guy Kawasaki / Garage Technology Ventures:• http://blog.guykawasaki.com/2006/01/the_zen_of_busi.html• http://www.garage.com/resources/writingexecsum.shtml• http://www.garage.com/resources/perfectingpitch.shtml
Index Ventures:• http://indexventures.com/approach/index/category/8
Worthy Resources
• www.fotolia.com (via stockpodium.com)
• www.photoxpress.com • Diana Ruseva
Photo Credits