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An introduction to the world of professional publishing for authors and writers interested in reaching mental health, behavioral health, education, and business professionals with their ideas. It contains advice and tips from a seasoned editor who has worked in print and digital publishing.
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Writing for Publication
BPD Conference
March 19, 2014
Louisville, KY
A Publisher’s Perspective & Process on Writing a Professional Book
Rachel Livsey
Senior Editor
Wiley
Writing a Professional Book
• What is a professional book?
– Non-fiction, expert author, limited audience, focused on issues specific to a profession
– Current state of professional book publishing
Writing a Professional Book
• Concept/Ideation
– Solve a problem
– Explain a process
– Improve performance
Writing a Professional Book
• Research
– Know your audience
– Know your publisher
• The sweet spot of professional books
Writing a Professional Book
• Writing and submitting a proposal
– Proposal guidelines
– Sample chapter
– Single vs simultaneous submission
Writing a Professional Book
• How the editorial decision making process works
– Internal review
– External review
– Timeline
– Contract offer
Writing a Professional Book
• Contract Basics
– Royalty basics
– Advances & grants
– What publishers should pay for
– Author obligations
– Lawyers
Writing a Professional Book
• Style & structure tips for professional books
– Cut to the chase
– Keep it real
– Instant gratification
Writing a Professional Book
• Pitfalls of writing a professional book
– Cut these three items:
Lit review
Research methodology
History
– Abstract/Theoretical
– Length
Writing a Professional Book
• Conclusion
– Post publication
• Questions
Writing a Professional Book
Rachel Livsey
@rlivseyeditor
Rachel Livsey
pub/rachel-livsey/4/a95/62b/
