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Working with Internal and External
Coaches
©Center for Coaching Certification
Center for Coaching Solutions
Definition of Coaching
Executive, Career, Business or Life Coaching is a strategic partnership in which the coach empowers the client to clarify goals, create action plans, move past obstacles, and achieve what the client chooses. - ICF
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Definitions: Internal
An internal coach is an employee of the company where the coaching is being done.
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Definitions: External
An external coach is an independent business person with whom an agreement is established to provide coaching.
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Definitions
• The "client" is the person(s) being coached.
Source: International Coach Federation Code of Ethics
• The "sponsor" is the entity (including its representatives) paying for and/or arranging for coaching services to be provided.
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Pros and Cons: Internal
Pros
Soft costsAccessibleKnow culture and peopleSupports coaching culture
Cons ConfidentialityInternal conflictsSituational BiasesCompeting priorities
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Pros and Cons: External
Pros
Coaching expertiseStandards and EthicsRole-specific experience PerspectivesAddress sensitive issues
Cons
Sourcing a coachScheduling coachingLogistics coordinating servicesCosts
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Coaching Program: Internal and External
• Companies are best served by a combination of internal and external coaches.
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Considerations
American Management Association• Working with an external
coach is significantly related to a successful coaching experience, regardless of the coachee’s level in the organization.
• Using an internal coach, however, seems to be significantly related to coaching success only when it is used for supervisors or all employees.
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Considerations
American Management Association
The internally based methods of providing training were less strongly correlated with overall coaching success than were the externally based methods, even though the internally based methods are more commonly used.
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Considerations
American Management Association
Despite the difference between coaching and many other types of training programs—the wisest course of action is to view coaching as part of a larger development process.
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Considerations: Best Practices
• Work with Internal and External coaches
• Use external training for internal coaches
• Incorporate coaching with Training and Development efforts
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Considerations
84% of Workers Want to Quit Jobs, Find New Gigs in 2011
“This finding is more about employee dissatisfaction and discontent than projected turnover,” said Douglas Matthews, president of career-management agency Right Management, which conducted the poll.
A Gallup poll of more than 1
million employed U.S.
workers concluded that the
No. 1 reason people quit
their jobs is a bad boss or
immediate supervisor.
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Considerations: Coaching for Skill Development
• Communication Listening, Assertive Language, Questioning• People Skills Recognize personalities and flex• Goal-setting Effective process that creates change and motivates follow-through
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Tips
• Know the reasons for coaching• Train internal coaches externally• Use internal coaches for entry level through
supervisor levels • Hire external coaches for high potentials and
higher levels• Create a coaching culture
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Tips
• Develop a process for matching prospective coaches with each client
• Empower the client to choose their coach
• Measure the outcomes
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Internal and External Coaches
• Create success by using both Internal and External Coaches– Create a coaching
culture by training and using Internal coaches
– Maximize coaching outcomes by incorporating External coaches
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Resources
• International Coach Federation• Center for Coaching Certification• Center for Coaching Solutions
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CCS Resources
• Blogs • Books• Free Webinars • Quick Check• Outsourcing
• Consulting• Training• Coaching
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Blog, Books, Webinars
• http://CoachingBlog.CenterforCoachingCertification.com
• Books: Coaching Perspectives series
• Webinars: Free 30-minute monthly, free 60-minute every other month – sign up for the newsletter!
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Now What?
• Free Consultation• Choose the Resources• Plan Your Process• Implement Your Strategy• Achieve the Results
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Please tell us how we can be helpful!
The resource for coaching results.
Cathy [email protected]
800-624-2559www.CenterforCoachingSolutions.com©