Word of Mouth Marketing

Definition: Word of Mouth Marketing

Giving people a reason to talk about your stuff

Making it easier for that conversation to take place

Even Simpler: Everything you can do to get people talking

Word of Mouth Marketing not actually Marketing??

It is about great customer service that makes other people want to tell other people about you

Organic Word of Mouth Amplified Word of Mouth

The 4 Rules of WOM Marketing1. Be interesting

No one talks about boring products

Make it easy Find a simple message Help people share it

1. Make people happy Fix anything

Earn trust and Respect Make ethics a part of

everything you do

The 5 T’s of WOM Marketing1. Talkers

Who will tell their friends about you?

2. Topics What will they talk about?

3. Tools How can you help the message

Travel?

4. Taking Part How should you join the

conversation?

5. Tracking What are people saying about

you?

Six Big Ideas

1. Consumers are in Control

2. Marketing is What You Do, Not What You Say

3. The Permanent Record

4. Honesty is the Essence of WOM

5. The Math of Customer Satisfaction

6. WOM Marketing Makes More Money

How to stop WOM Marketing Prizes and Rewards

Mixing love and money is usually a bad idea

MCI Mutual Benefit

Overexposure

The WOM Marketing Manifesto Happy customers are your best advertising, Make people

happy. Marketing is easy. Earn the respect and recommendation of

your customers. They will do your marketing for you, for free. Ethics and good service come first. Marketing is what you do, not what you say. Negative word of mouth is an opportunity. Listen and learn. People are already talking. Your only option is to join the

conversation. Be interesting, or be invisible. If it’s not worth talking about, its not worth doing. Make the story of your company a good one. Use the power of word of mouth to make businesses treat

people better. Honest marketing makes more money.

QUESTIONS?????