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Februäry 2012
Appdate your marketing strategy…go mobile!
Whö we are…
Thinking about appdating your marketing strategy?
Whö we are…
Ready to reach millions of customers in cutting edge an non intrusive way?
Whö we are…
...if “yes” is time for you and your company to go mobile!
Whö we are…
...or even better...go !!
Whö we are…
Dionís Guzmán
I have more than ten years of experience in all aspects of marketing communications including: social media and lead generation activities, branding, writing marketing and press materials and managing international conferences and exhibitions.
Founder and Managing Director of wöwbile!, a newly created mobile marketing agency based in Barcelona. In this role I work with clients and colleagues, providing not only strategic guidance but also overseeing of the final creative offering. As a founder I am also in charge of investor negotiations, alliance development, business planning and budget work.
@!:[email protected] m!: +34 668 818 238
Whö we are: our mission!
If you are convinced that mobile is THE DEVICE to talk to your audiences and build solid sales relationships with your consumers, talk to us. We offer you professional, innovative yet accountable mobile marketing solutions based on the latest technology developments: apps, mobile couponing, geolocation services, augmented reality... Make of mobile a constant sales driver for your business!
wöwbile's main goal is to help companies and organizations utilize the mobile marketing channel to create, develop and capitalize on their customer relations delivering mobile marketing campaigns based primarily on applications, m-couponing, LBS (location based services) and augmented reality.
The perfect formula for mobile succes
Creativity
Technology
Expertise
Usability{ {
What is ?
appsmobile video
advergaming
augmentedreality
advertising
What is ?
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.
wöwbile is member of MMA Spain since day 1 as a key part of our strategy to enhance our business potential in the local market.
We are also the Coordinators of MMA Spain for Barcelona region since October 2011.
What do we dö?
M-Branding
M-Technology M-Social
M-Commerce
Traffic
Coupons- QR
Virtual goods
Messaging
Advertising
Permission
Social Networks
CRM
Community
Apps
Advergaming
Augmented Reality
#spaindinavia: Did you now…?
The App Date – October 2011
Spain has the #2 highest smartphone penetration
worldwide right after the US.
Spain has the hightest tablets penetration
in the EU.
Spain is the #1 in social media and mobile video consumption in mobile
devices.
FlurryAnalytics– June 2011
#spaindinavia: Did you now…?
Spain is the EU country with the fastest smartphone penetration ratio.
UK France Germany Italy Spain
The App Date – October 2011
#spaindinavia: Did you now…?
22%
out of all those Android smartphones are devices made by
Samsung
49%
of the mobile phones in Spain are
smartphones( (out of the total smartphones are based on
Android OS( (+
#spaindinavia: Did you now…?
2010
#spaindinavia: Did you now…?
Spain is the EU country where more news apps are downloaded.
FlurryAnalytics– junio 2011
#spaindinavia: Did you now…?
Games SNS Sports News
Spain is the #2 country where more QR codes are scanned worldwide?
#spaindinavia: Did you now…?
Mobile Marketing total budget breakdown for Spain
MMA Spain- 2011
#spaindinavia: Did you now…?
Appdate your media plan: go mobile!
Affinnity
Frequency
Penetration
Advanced technology for mobile TV solutions
CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012
conducted its 2012 Global Consumer Electronics Products and
Services Usage Report during last edition.
The survey, which canvased about 1,000 consumers in each of 10 countries –
Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden and
the Untied States – shows how traditional TV viewing is collapsing.
All details at:
http://www.accenture.com/us-en/Pages/insight-2012-consumer-electronics-pro
ducts-services-usage-report.aspx
CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012
CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012
CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012
CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012
CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012
CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012
CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012
CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012
CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012
CES 2012: mobile is changing TV habits
2012 Global Consumer Electronics Products and Services Usage Report - January 2012
wöwbile TV solution milestones
Multiplatform Usability
Technology Marketing
Multiplatform and Multidisplay
Our solution is already working on the most important platforms:
Multiplatform and Multidisplay
Includes all sort of smartphones plus tablets (iPad and Android tablets):
Usability makes the difference
One single click or touch to access to the most relevant information:
Marketing to manage traffic and advertising
Traffic tracking and monitoring by independent 3rd parties such as:
Ad networks multiple integration:
Empowering Technology
Web Services
Information management
Self-reliant engine
Visualization
Portfolio: ME911ME911 - Leave Nothing to Chance.
With families of our own to protect at ME911, we’re on a mission to help parents protect their loved ones by quickly tackling all sorts of emergencies. With technology so easily accessible today, we wanted to put family safety and security at your fingertips.Our corporate office is located in San Francisco, California.
One-touch access saves time in an emergency.
Create profiles for each of your loved ones (4 people + 1 pet) which includes:
• Personal information with characteristic details like age, distinguishing marks, height,weight, recent photo.
• Health information to help first responders effectively treat your loved ones like allergies, medical condition, insurance details, current medications, vaccinations.
• Emergency contacts picked from your phone’s address book for each family member so they can be alerted in an emergency.
Portfolio: ME911
Portfolio: Callejero.com
Callejero.com is a website where local business can easily reach millions of potential users.
Contains all the must-have categories which relevant content for most of the users such as restaurants, shops, bars, theatres…
Thx!Gracias!
w!: www.wowbile.eu @!: [email protected] m!: +34 668 818 238