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After extensive research, it was concluded that the airline industry is evolving again. In the past, airlines competed on price. However, eventually they all started offering similar prices, so then they started offering greater comfort like legroom and head room. As all airlines started offering this feature as well, comfort became a consumer expectation. This has resulted in a new evolution from price and comfort, to ease and simplicity as the new competitive frontier.
These are our mockup wireframes to illustrate the new app strategy: Easy is The New Luxury.
Consumers need a simple app that will help the frustrating travel process. Easy is becoming the new luxury.
Jane Doe
Book Trip
Book Trip
Itinerary
My Flight
Settings
What is Next
My Flight
Settings
Search
Departure
1 Adult 0 Child 0 Infant
DatesFlex +/- 1 Day
Destination
12/20/15
Sign in/out
Class Economy
Flight
Leave House10:45
CheckIn
11:45
BoardingCall
13:15
StatusDeparture Time
EK241
Delayed
13:45 est
One Way Return
Snacks and Drinks
Virtual Tour
Movies
Safety Instructions
Snacks and drinks is default
open state. Menu items
slide up when clicked
Connected to Jetwork
Connected to Jetwork
Connected to Jetwork
Connected to Jetwork
Itinerary
My Flight
Home
Connect your phone to the in-flight and lounge wifi
Sign in to your account to receive messages from the pilot and pay for your in-flight snacks from your phone
have the app remind you when to leave for the airport and how long the lines are for security
Browse the available snacks, call a flight attendant, or watch a movie from your phone or tablet
Let passengers set expectations with simple flight itinerary
Check you flight status with all the most important information up front
Let the app tell you what to do and where to go. No more missing your flight with reminders to leave for the airport and guides to where your gate is located.See the whole itinerary What is Next
My Flight
Settings
Flight
Leave
House
10:45
Check
In
11:45
Boarding
Call
13:15
Status
Departure Time
EK241Delayed
13:45 est
Connected to Jetwork
Give the power back to the passenger with snacks, tours, and movies at their fingertips.
Order snacks and drinks from your seat
Take a virtual tour of the destination city or watch your flight from the glass bottom video
Watch movies
Search
Snacks and Drinks
Virtual Tour
Movies
Safety Instructions
Snacks and drinks is default
open state. Menu items
slide up when clicked
Connected to Jetwork
58% of flights will be booked on a mobile device by 2016. This process should be simple and easy.
Have your info prefill from your previous habits
Simple. Search
Departure
1 Adult 0 Child 0 Infant
DatesFlex +/- 1 Day
Destination
12/20/15
Class Economy
One Way Return
Connected to Jetwork