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How to generate business relevant information from data all over the Internet. (Keynote of May, 22 2012. Stresa – Italy)
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DATABASE ENRICHMENTAT THETIMES OF
INFORMATIONOVERLOAD
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2000 2008 Now
The Internet User
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Inter-network of users and applications
2000 2008 Now
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“THE WEB IS MORE A SOCIAL CREATION THAN A TECHNICAL ONE. I DESIGNED IT FOR A SOCIAL EFFECT — TO HELP PEOPLE WORK TOGETHER”
Tim Berners Lee
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Inter-network of users and applications
2000 2008 Now
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2000 2008 Now
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IN AUGUST 2008
FACEBOOKP U T S A F A C E T O100M INTERNET USER
2000 2008 Now
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IN AGOUST 2012
FACEBOOKP U T S A F A C E T O800M INTERNET USER
2000 2008 Now
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SINCE THENA UNIVERSE OF ETHEROGENEUS
SOCIAL NETWORKS
WA S B O R N
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MULTIPLEO N L I N EIDENTITIES
GIVINGBIRTH TO
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HOWT O L I N KTHEM ALL
?
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TO GENERATE BUSINESS-RELEVANT INFORMATION
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INTRODUCINGTHE BESTS I N G L E I N V E N T I O N
OF THE INTERNET(UNTIL 22 MAY 2012)
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THE EMAIL ADDRESS
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IN DATABASE THEORIES A UNIQUE KEYIS BEST-REQUIRED IN ORDER TO IDENTIFY
RESOURCESAS A SINGLE ENTITY
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IT TURNS OUT THAT
EMAIL ADDRESSIS STILL ESSENTIAL
TO LINK ALL ONLINEIDENTITIES
(AND RELATED-DATA)
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Unknown userUnknow title
Unknown userUnknow status
Unknown userUnknow info
?
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Sergio PanagiaCemit Interactive ..Università Degli ..
@panaghiaDon’t look down
Sergio PanagiaWeb Develop..
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SO WHAT?
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WISEWIDER INTERNET SEMANTIC ENRICHMENT
INTRODUCING
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RETRIVES USER INFORMATION FROMPUBLICLY AVAILABLE
INTERNET SOURCES
Email Address
WISE
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RETRIVES USER INFORMATION FROMPUBLICLY AVAILABLE
INTERNET SOURCES
Email Address
WISE
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WHICH INFORMATION?Contacts
Demographics
Social Profiles
Business / Organization
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WISE
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CONTACTSFirst Name Last Name Websites
Chat/IM Accounts
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DEMOGRAPHICSLocation GenderAge Range
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SOCIAL PROFILES
Username
N° Followings
Bio URL
N° Followers
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USER PHOTOSUrlSocial Network
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ORGANIZATIONCompany Job Title
Start Date End Date
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HOW WELL?
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Demographics Social ProfilesPhotosContact Infos
Match
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Demographics Social ProfilesPhotosContact Infos
Match
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Demographics Social ProfilesPhotosContact Infos
28%
Match
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1 Demographics
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4
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Social Profiles
Organization
Photos
2 Contact Infos
29.6
26.5
29.5
0.03
27.98
}on a list of emails
%TESTED
Match
* list of emails ownedby italian users
*
