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Wired for stories. Why and then what?
Futures Specialists Helsinki 27.01.2013 @Grand Cru
Mervi Rauhala & Tarja Vikström
@MerviRauhala @TarjaVikstrom
Ph
oto
: Flic
rk,r
ub
enal
exan
der
(CC
BY
2.0
)
Tarja VikströmMervi Rauhala
@MerviRauhala @TarjaVikstrom
LEARNING STORYTELLING
SERVICE DESIGNORGANIZATIONAL
DELEVOPMENT
”Story is the same. It’s the telling of the
story that is changing.”- Lance Weiler
@MerviRauhala @TarjaVikstrom
Ph
oto
: Kristian
Bjo
rnard
(CC
BY-SA
2.0
)
Differentconceptual
levels!
@MerviRauhala @TarjaVikstrom
Ph
oto
: Flic
kr, R
isag
eC
C b
y sa
2.0
“Stories are a universal human communication tool. They are designed to persuade an audience of a storyteller’s world view. The storyteller does this by placing characters onto a stage and showing what happens to them over a period of time. Each character pursues a goal in accordance with his or her values, facing difficulty along the way, and either succeeds or fails according to the storyteller’s view of how the world works.”
- Jonah Sachs, founder of Free Range Studios, author of Winning theStorywars
Good definition for a story
@MerviRauhala @TarjaVikstrom
“Neverland is our evolutionary niche, our special habitat.”
- Jonathan Gottchal
@MerviRauhala @TarjaVikstrom
Ph
oto
: Flickr, CC
BY 2
.0) th
ejbird
1. Make sense and understand2. Change attitudes (Does reading Harry
Potter make you more tolerant?)
3. Create connections4. Remember things5. ”Know what others are up to” –
simulate social situations6. Feel empathy(Paul J. Zak: Empathy, Neurochemistry, and the DramaticArc https://www.youtube.com/watch?v=q1a7tiA1Qzo )
Photo: Flickr, Lucia Whittaker (CC BY 2.0)
We as species arewired for stories
because theyenable us
@MerviRauhala @TarjaVikstrom
Storytelling orexperience design?
Purposefullparticipatory storytelling
for social good.
@MerviRauhala @TarjaVikstrom
Source: http://www.myskyisfalling.com/
” The goal of projects like this is to make people more
empathetic, so that they become better global citizens and think about humanity in a
different way.” -Nonny de la Peña,
CEO of Emblematic Group
@MerviRauhala @TarjaVikstrom
Source: http://www.immersivejournalism.com/project-syria-premieres-at-the-world-economic-forum/
YOUR GOALS
STORY THAT
WORKS
KNOW YOUR
AUDIENCE
Tell the rightstory
Tell the storyright
@MerviRauhala @TarjaVikstrom
Storytelling andnarratives as
development tools
@MerviRauhala @TarjaVikstrom
Vincit in 2020.Creating a shareddream and vision
trough strotytelling.
http://www.vincit.fi/
Storybasedbrands
@MerviRauhala @TarjaVikstrom
Ph
oto
: Flic
kr, F
ire
At
Will
_CC
by
SA 2
.0
Sources for somestory inspiration
• http://futureofstorytelling.org/• https://medium.com/design-story/ (blog
by James Buckhouse from Twitter)
• http://storytelling.fi/• http://www.lanceweiler.com/
Open Space: (”Martini-based”) self organizinggroup work method
• Suggest interestingthemes you want to discuss and work on. Prepare to host yourtopic.
• Hosts wellcomeothers, start theconversations aroundtopics and areresponsible for documenting results
• We need Hosts, Participants, Bees, Butterflies & Giraffes
• Hosts stay put withyour topic
• Others feel free to circle: when you dontlearn/contributeanymore change thegroup and topic. Rememeber the rule of two feet!
• Preparingpresentations for thetopics.
• Hosts mind theschedule!
• Group presentations
• Joint discussion: what did wethink, learn and discover of thechosen topics
CO-CREATING AGENDA: 3-5 topics
5 min.
WORKINGWITH
SUGGESTEDTOPICS15 min.
PREPARINGTOPIC
PRESENTATIONS5 min.
TOPIC PRESENTATATIONS
& DISCUSSION15 min.