2015 SEO Tactics Every Webmaster Should Know

 Many websites are going to suffer in 2015 due to the Google's recent algorithm changes. Google is targeting those websites which are highly stuffed with content or lack good content. So, are you wondering how to save your business from being penalized? Don't worry, there are still some strategies which would be unaffected by any change in the upcoming year.

2015's Latest SEO Tricks

Add Hummingbird Friendly Keywords

With the recent addition of hummingbird, Google has completely changed the way it analyzes the websites. Earlier it was examining the pages on the basis of keyword search in the website but now it prefers for the combination of words for a good matching. For an example, you can use blooms or blossoms instead of flowers. It is better to divide the content into categories such as informational and navigational. You can further add brand awareness content to your sales page. On Promotional pages use words such as buy, deal etc. for indexing your website.

Improve Your Website's URL & Broken Links

Make sure that your website's URL is smooth and content is not messy making it search engine friendly. Links should also be given equal importance as they are the building blocks of a website. Prefer to use Static URLs over dynamic URLs, otherwise, consumers have to spend more time in making an understanding about the page. Watch out for broken links and 404 errors as it can badly affect your rankings on the search engine page. Broken link checker tool can help you in this regard.

There is no hard and fast rule set by Google on the number of outbound links per page. However, relevancy is of higher concern. The initial focus should be on providing relevant content and building of at least three paragraphs of the genuine content.

Focus on Quality Links

It is better to get the quality links from the niche websites than from the low rated sites.

Editorial Links

These are considered as the top most standard of links as the traffic is coming from the relevant articles which you have submitted on different sites. The key to success here is to understand the audience's demands and interests. The content should not be too promotional. If successfully published, it can be further shared on social media sites in order to gain maximum advantage.

Co-Citation

Make sure that you use co-citations to appear high on the Google search list. The best way is to use terms such as Top 5 or best products of the year etc. on the list. Ask publishers to add your business to the list if it is not there.

Use Tools To Avoid Personalized Search Results

It is difficult to get accurate search results as Google always customize the results based on your location and IP address. So, it is better to use tools like rank tracker to get search results which are free from any personalization and unbiased from your search history.

SEO methods mentioned here are quite essential to maintain your rankings on the search engine. These tricks may require little efforts but will finally pay you off at the end.

If your business is still lagging behind, contact Winnipeg Tech to take effective steps. We provide result oriented digital marketing solutions for your business. We have everything your business requires to gain consistent rankings on various search engines. Check out our website