Our Recommended Social Media Tools

White Hat Media’s Top Tools In Mastering Your Social Media Properties 3rd March 2012

Social Media Advice

Set long term objectives thatwill establish and maintain growth highlightingquick-win opportunities to achieve value in the firstcouple of months

1 2 Only select the social media platforms that you believe where leads and referrals can be generated. Be selective

3 Help Increase overall brand awareness by selecting and engaging with recognised industry influencers

4 Prove return on investment and leads generated through social media with measurable tracking and analysis

Remember...

Research

Objectives

Plan

Measure and report

Evaluate

Tips...

Find and understand your target audience1Solve issues that people will find helpful2Schedule content to periods of time that will maximise its visibility

3

Quality over quantity4Focus on building relationships and brand advocates5

Hootsuite

Free (option features available at a cost

hootsuite.com

Multiple account sending

Scheduled messages

Reporting and analytics

RSS feeds

Keyword monitoring

Mobile app

FREE

Sprout Social

Free 30-day trial

sproutsocial.com

Multiple account sending

Scheduled messages

Reporting and analytics (Google Analytics integration)

RSS feeds

Keyword monitoring

Mobile app

From $9

Direct competitor analysis

Google Alerts

Free

google.com/alerts

Monitor any keyword (including competitors

E-mail updates

Simple and easy to set-up

FREE

Highly customisable

Social Mention

Real-time social media monitoring and analysis

socialmention.com

E-Mail Alerts

FREE

Highly customisable

Quick and easy

RSS subscribe feature

Export features

Friend or Follow

Find brand influencers on Twitter

friendorfollow.com

Find out who has unfollowed your accounts

FREE

Export feature

Quick and simple

Social Bakers

Free (Pro account available too)

socialbakers.com

Most major social networks supported

From FREE

Analyse competitors

Export and reporting features

Excellent support blog

PageLever

Free 14-day trial

pagelever.com

In-depth analysis of Facebook Pages

From $34

Multiple reporting and exporting features

Tells community managers what Facebook Insights doesn’t

Brandwatch

Full keyword monitoring and analysis (e.g. sentiment)

brandwatch.com

A far more powerful and analytical alternative to Google Alerts

Poor reporting functionality

From £400

CRM support via API

No sending functionality

Radian6

Full keyword monitoring and analysis (e.g. sentiment)

radian6.com

A far more powerful and analytical alternative to Google Alerts

Poor reporting functionality

From£500

CRM support via API

No sending functionality

Designated account manager

Overkill for many SME’s

White Hat Media Sussex Innovation CentreScience Park SquareFalmer, BrightonBN1 9SB

+44 (0)1273 704 771info@whitehatmedia.com

We hope this helps...