- Dinesh AgarwalIndiaMART InterMESH Ltd.

Strategies & Toolkit

“Winning in a Downturn”

Panel Discussion: Panel Discussion: Surviving & Winning in a Downturn, TiE Internet SIG Surviving & Winning in a Downturn, TiE Internet SIG , 30 Jan 2009, 30 Jan 2009

IndiaMART Position

Financially Weak (but not vulnerable)

Strategically Good (but not strong)

Circa 2001-2002

Made itself financially stable Seized hiring and reviews

None fired

Enhanced focus on core competencies Divested all non-core products

Transferred human resources to core processes

Overtook Competition Re-developed and launched targeted products

Built robust support processes

Explored new markets

IndiaMART's Strategy Circa 2001-2002

IndiaMART Position

Financially Strong

Strategically Good

Circa 2008 - !!!....!!!

IndiaMART's Strategy Circa 2008 - !!!....!!!

Extend the lead

Gain more market share

Sight on business opportunities

Dinesh Agarwalda@indiamart.com

Thank you!