ZENI ELENA Presentation

YES! Wine Tourism

helps to sell more wine

The Bardolino wine region

•Located in the north of Italy in the province of Verona

•The province of Verona has 5 different and well developed wine regions.

•The most important Veronese wine region is Valpolicella which is 15 minutes from Bardolino.

BARDOLINO WINE Producing area

•25.000 hectares on the South-east shore of Lake Garda

•16 towns/villages

•7 months of tourism/year. Very touristic area with picturesque landscapes.

•14,000,000 visitors/year

•Tourism started in 1970

BARDOLINO WINE producing details

•2.700 Hectares of vineyards

•240.000 Hectoliters wine/year

•104 bottling wineries

•Most wineries are small – from 40,000 to 500,000 bottles/year

•Wine tourism started in 1984

Founded in 1984

40 wineries

Collaboration events

2009 = new approach

70 wineries

Collaboration events

Courses

website and map

ZENI ENOTURISM

1986 = Methanol Crisis

- up to 40% reduction of wine sells for a few years- Big problems in our first market : Germany

1990 Zeni has 2 options:- stop the activity- make investments

1991 Gaetano Zeni founded theBARDOLINO WINE MUSEUM

- One of the first wine museums in Italy.

- 60 m2 inside area

- Employing 1 person

•1991 year of foundation. 60 m2 staffed by 1 person.

Simple venue for visitors to discover our wine culture as well as taste and purchase our wines. The person working in the museum is not a "wine professional".

•1998~ 120 m2 and 2 staff

Guided winery tours and small tasting room for guided wine tastings in Italian, German and English. The tours are guided by "wine professional” i.e. a Sommelier.

ZENI ENOTURISM21 years activity

ZENI ENOTURISM21 years activity

•2006= 500 m2 and 4 staff - 95,000 visitors/yr

•The staff are “brand ambassadors". They have wine and tourism knowledge and great people skills.

•2009 – 2012 =1900 m2 and 7 staff- 120,000 visitors/yr

Enoturism - not only while the visitors are at the winery but also after the visit, on line.

•Project for 2014 -2016~2300 m2 and 9 staff. Foundation Wine Museum, Wine Park,Multi sensory experience.

ZENI ENOTURISM

• accounts for 1/4 of total turnover, from the following activities:

•WINE MUSEUM

•WINERY TOURS AND TASTING

•WINE EVENTS for:

Companies

Schools

ho.re.ca in the local area.

WINE MUSEUM

WINE TOURS

WINE EVENTS

WINE EVENTS

WINE EVENTS

DINAMIC WINE TOURISM to promote

customer loyalty

•The wines and the territory are promote even after the visits by using:

Social networks

Newsletters

Website

THANK YOU FOR YOUR ATTENTION

LET'S KEEP ON TRAVELING

FOR ENOTURISM

WINE IT'SART,

A SUPREME BEVERAGE,GIVES EMOTION,

BRINGS CULTURE,ALLOWS MEDITATION.

CHEERS!