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A Desi Fitness & Nutrition App.
• Whysh is the first ever Desi Fitness & Nutritionapp.
• Whysh draws Indians who want to becomefit.
• Whysh aims to promote Healthy Lifestyleamong Indians.
• Launching Whysh based on a Freemiummodel.
• Desi Calorie tracker.
• Suggests customised diets based on yourweight goals.
• Monitors not only your food consumptionand exercise activity but also your sleeppatterns.
• Provides alerts which help you stick to ahealthy food intake.
• On reaching your goal, it ensures that youstay fit by suggesting new diet plans andexercises.
• It also suggests a nutritionists and gyms inyour area for a comprehensive check-upsand workouts.
• WhyshMart, the integrated marketspacewhere users can buy many health & fitnessproducts such as Protein Supplements andExercise Equipment.
• Located strategically in Bengaluru, thestartup capital of India.
• Experienced bunch led by the enigmaticShashank Kudlur.
• Renowned for their out-of-the-box ideas.
• Current offerings include: Mixx – a datingapp and Kyuu – an integrated billpayments app.
• Current players in fitness industry – NoomCoach and Fabulous.
• They don’t offer customisations for Indianmarket.
• Indian Market – Fairly open, no monopolyby any major app maker.
• Growing awareness about fitness.
• Problems on both ends of spectrum with~30% malnutrition and ~15% obesity.
• Increased risk of diseases driving people tothe edge.
• Lack of nutritional guidance.
• With the tech boom, most of the people areequipped with a smartphone.
• Whysh can draw considerable user base.
• Generate 30000+ users within 3 months oflaunch.
• Analyse user behaviour to churn out newupdates every week.
• Tie up with smartphone majors to makeWhysh a default app on their phones.
• Donation of 10% of generated revenue tothe cause of alleviating hunger.
• Promotion of healthy lifestyle among Indians.
• Facilitate guidance by linking users withleading nutritionists.
• Whysh has a huge list of Indian Foods andtheir nutritional values.
• New Foods added only by experts tominimise inaccurate information. However,users can submit “Requests” to get a food oftheir choice added to the list.
• Built-in clock which analyses sleep cycles towake you at an optimum time instancewithin a specified interval.
• Fitness Tracker which uses the varioussensors to give an idea of calories burntduring an exercise.
• Regular alerts and motivation to realignyou with your goals.
• Even on reaching your target, Whyshmonitors your activities to ensure that youstay fit by suggesting new diet plans andexercises.
• Whysh also suggests a few nutritionists inyour area for a comprehensive check-upand follow-up, time to time.
• Integrated marketplace, WhyshMart whereusers can buy many health and wellnessproducts such as Protein Supplements, DietCharts and Exercise Equipment.
• Associated with a wide range of othercompanies and personalities.
• Whysh collaborates with nutritionists bylinking them with prospective patients inreturn for promoting Whysh.
• Whysh also has tie-ups with gyms, helpingthem attract more customers in exchangefor promotions.
• Various sellers can trade on the WhyshMart.Whysh charges a fee of 3% on alltransactions, from the sellers.
• In return, Whysh offers secure payments,sophisticated marketspace and logisticssolutions.
The Free Features include:
1. Fitness Tracker with diet suggestions.
2. Calorie Counter with a maximum of 3 newfood requests.
3. No consultation with nutritionists.
4. 15-Day Free trial of the Alarm Clock andSleep Cycle Monitoring.
5. Maximum WhyshFuel limit of 1000.
6. Non Invasive ads using AdSense.
The Premium Features include:
1. Unlimited food requests.
2. 3 Free visits to our partnering nutritionists.
3. Unlimited usage of the Alarm Clock andSleep Cycle Monitor.
4. 5-Day Free trial at our partnering gyms.
5. Unlimited WhyshFuel with new updatedoffers.
6. No Ads.
• Premium Edition of Whysh has tentativelybeen priced at $2.99.
• One time investment to realise all fitnessgoals.
• Sensible price as it is not out of reach fromindividuals who are keen on becoming fit.
• All incentives will be based on WhyshFuel.
• WhyshFuel is a measure of effort spent onattaining fitness.
• WhyshFuel can be used to get discountfrom partner Gyms, Nutritionists as well as onWhyshMart.
• Extra WhyshFuel on successfully referringfriends.
Points of Difference:
1. Customised for Desi Needs.
2. New Food added by experts to minimiserepetition and inaccurate information.
3. Inbuilt Alarm Clock and Sleep CycleMonitoring.
4. Suggests possible nutritionists to visit forimproved results.
Points of Parity:
1. Inbuilt Calorie and Fitness Tracker. [WithNoom Coach]
2. Motivation and Diet Suggestion [WithFabulous]
• Promotion of Whysh at partner gyms andnutritionist clinics.
• Conducting the monthly WhyshMarathon.
• Free Trials in Colleges, Stadiums and AthleticMeets.
• Toll-free telephone lines to facilitatedialogue with our executives.
• Whysh will be released on Android, iOS andWindows platforms.
• Can be downloaded via Google Play, AppStore and Microsoft Store respectively.
• Also available for download from theofficial Whysh website.
• Whysh is created in our state of the art labsby expert engineers.
• Beta testing is done by students at areputed university.
• Whysh will be out for purchase before the28th of July.