Why your project wasn’t

funded

10 Reasons

Does not address an Urgent Problem

What is your Call to Action?

Imp

ort

ant

No

t Im

po

rtan

t

Not Urgent Urgent

Importantand Urgent

Not Importantbut Urgent

Importantbut NotUrgent

Not Importantand Not Urgent

Call to Action

It Wasn’t my Idea

Where is the support for your idea within the organization?

We don’t have the Resources

You are asking for too much

Not Enough Value

How does your project deliver

move value than the dozens of other ideas floating out

there?

I don’t get it

What is it exactly you are proposing and how it will deliver the benefits you claim?

This Doesn’t Help Me

How does your project solve my problems?

I Don’t Trust You

I don’t know you and you are not credible

It didn’t work last time

I’m not sure why it failed, but it was a lot of work for nothing

This isn’t something we do

It is not consistent with our brand, our culture

I don’t see anyone else doing this

I am not going to risk resources and my reputation on an

unproven idea

Next Time, be Prepared

Learn how to address all of these issues

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