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Why You Need a Mobile App as Part of Your 2016 Brand Strategy

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Page 1: Why You Need a Mobile App as Part of Your 2016 Brand Strategy
Page 2: Why You Need a Mobile App as Part of Your 2016 Brand Strategy

A majority of users reach for their phones the first thing in the morning.

Page 3: Why You Need a Mobile App as Part of Your 2016 Brand Strategy

Several studies corroborate the fact that users are increasingly browsing on their smart phones rather than the desktops

Page 4: Why You Need a Mobile App as Part of Your 2016 Brand Strategy

Here’s Why We Think an App Should Definitely Be A Part of Your Brand Strategy In 2016

Page 5: Why You Need a Mobile App as Part of Your 2016 Brand Strategy

A Unique Experience

Consumers, these days, look for a great purchasing experience that is customized and relevant rather than a generalized one. Mobile websites cannot achieve what a well-designed and developed App can

Page 6: Why You Need a Mobile App as Part of Your 2016 Brand Strategy

A Wider Reach

Since there is a huge customer base that uses Apps, a company that does not invest in a mobile App is slated to lose out on the opportunity to capitalize on customer behavioral data. An app provides further insights as to how a consumer engages with a brand

Page 7: Why You Need a Mobile App as Part of Your 2016 Brand Strategy

Highly Customizable

A mobile App allows you to closely shadow customer behavior and provide relevant and timely offers based on their

location and interest

Page 8: Why You Need a Mobile App as Part of Your 2016 Brand Strategy

Building brand image

An app can speak the language of the brand, so you can incorporate the features that your customers want while defining the brand for the values it believes

Page 9: Why You Need a Mobile App as Part of Your 2016 Brand Strategy

Engage more and better

An app can combine the various digital platforms used by an average user and provide a unified experience. This will help the brand to engage with the user in all possible manners, through the medium chosen by the user

Page 13: Why You Need a Mobile App as Part of Your 2016 Brand Strategy

Suyati provides marketing technology and integration services forcompanies that wish to combine the best of breed solutions and create aunified approach to customer acquisition. This unified digital marketingapproach requires system integration between various CMS and CRMplatforms, and a slew of eCommerce, Marketing Automation, Social MediaListening, email and social marketing, and customer service systems. Ourspecialized knowledge in Salesforce, open source and .Net based systemsenables us to build effective custom integrated solutions for our clients.