Why web 2.0 matters to construction in today's property and construction industries

pwcom.co.uk

Why Web 2.0 matters in today’s property and

construction industries

Paul Wilkinson(pwcom.co.uk)

pwcom.co.uk

Why does Web 2.0 matter?

• 70% UK homesnow haveinternet access

• 63% havebroadband

• Broadband forall by 2012?

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• biggest driver of UK mobile internet adoption is social media

• 70% of daily mobile internet users use social media

• Over 16m UK peopleaccessed internet viamobile phone inDecember 2009.(excluding T-Mobile and 3)

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• 25 million UK activeFacebook accounts

• 50% of activeusers loginto FBevery day

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• In February 2009, one in 35 UKinternet visits was to a specialist video website, up from one in 50 in February 2008.

• YouTube had 62.9%of those visits.

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• the UK is the 2nd biggest Twitter nation (after the USA)

• in August 2009, there were over 2.4million UK Twitter users

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• On 25 November 2009, LinkedIn gained its 3 millionth UK member

• This was just twoyears after it reachedone million

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Web 1.0 was about … Web 2.0 is about …

reading writing

(Photos: Meir Sadan on Flickr; kpwerker on Flickr

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companies communities

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one-way two-way

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lecture conversation

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advertising word-of-mouth

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owning sharing

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… so what’s changed?

RethinkMarketing!

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Traditional B2B marketing was

Marketing 2.0 is becoming …

tactical more strategic

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often mainly promotion


4 (or 5) P’s

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what the

marketing dept did

any/all parts ofthe organisation

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short-term long-term

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static mobile

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Paul Wilkinson

(pwcom.co.uk)

“The only thing worse than being talked about is not

being talked about.”

Business

Why web 2.0 matters to construction in today's property and construction industries