Why Social Media for Business - Few Reasons!

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WHY SOCIAL MEDIA FOR BUSINESS?

SORAV JAINTHINKER-IN-CHIEF


1. World is going Social Media Centric! Youth today, do things that audience on Social Media would enjoy… it’s the new Trend!

SOCIALMEDIACENTRIC


2. Social Media is Future of Business Communication The Growth has just begun!


FACT SHEET -1 From 1st post office in 1764, with 1, 55, 333+ post offices we have Largest number of post offices in the World

From 1st newspaper e in 1780 with 99 Million copies in 2007 we became the 2nd largest newspaper Industry in the world

With first Radio Station in 1927, Today All India Radio (AIR) boasts one of the largest networks in the world with 231+ radio stations,

In 1960s, television entered Indian homes. With more than 130 Million TV in Indian Homes India stands 4th in TV broadcasting.

With hardly few thousand users in 1995, In 15 years country has the fourth highest number of Internet users with over 100 million users

With 65 Lakh users in 2008 we today have 380 Lakh Facebook users in country and 15,000 million page views.

With just few Lakhs in 2008, we have around 10 million Twitter users in the country today..

With 3 million active users in 2009, we now have around 10 million Li nkedIn users in the country..

With few lakh views in 2005, youtube recently had 1,200 million page views


Forrester estimates $ 14 Billion will be spent on Social Media by the end of year 2014, by then both email and Social Media will be the bigger marketing channel.

McKinsey: Social CRM Market Will be $1 Billion in 2012

Gartner Says Worldwide Social Media Revenue Is on Pace to Total $10.3 Billion in 2011 and Grow to $14.9 Billion in 2012

Forbes says Interactive Marketing Spend Will Near $77 Billion By2016, as much as they do on television today. Search marketing,display advertising, mobile marketing, email marketing, andsocial media will grow to 26% of all advertising spend within thenext five years.

FACT SHEET -2


3. Business on Social Media = Setting up Office on Virtual World



4. Social Targeting, Cost Effective Marketing

The turning point in marketing!


Up to Rs. 3,00,000

You spend Rs. 3,00,000+ to reach newspaper’s spectators

for a day!

You spend Rs. 3,00,000+ to create your own channel of around

60,000 ‘exact target audience you want’ for a lifetime.


Your presence makes it easier for Customers!

5. Fosters Brand Recommendations& Conversations!



6. Customer Service =Social CRM

A single customer experience can BE LOUD..

Your brand is getting discussed, listen carefully..



World is the limit, explore!

7.


8. Business intelligence comes from customers itself!

Crowd sourcing, made easy!



These are just 8 reasons there are 92 more reasons to it! Tweet it with #SMSin2011

Or Post it on your Facebook Wall tag Social Media

Summit (www.facebook.com/socialmediasummit)

http://www.facebook.com/socialmediasummit


• The first one… • Best ones… Wins something special!


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