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Doesn’t anyone out there want my business? WHY IT’S TOUGH TO CONNECT TO SMBs, AND WHAT YOU CAN DO ABOUT IT. Ed Edwards – Manager, Audience Outreach, THOMASNET.com Natalie Menke – President, Universal Blower Pac and INOHVA Pneumatics KG16 Date/Time

Why it's Tough to Connect with SMBs, and What You Can do About it

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Page 1: Why it's Tough to Connect with SMBs, and What You Can do About it

Doesn’t anyone out there want my business?

WHY IT’S TOUGH TO CONNECT TO SMBs, AND WHAT YOU CAN DO ABOUT IT.

Ed Edwards – Manager, Audience Outreach, THOMASNET.com Natalie Menke – President, Universal Blower Pac and INOHVA Pneumatics

KG16Date/Time

Page 2: Why it's Tough to Connect with SMBs, and What You Can do About it

Natalie MenkePresident

Universal Blower Pac & INOHVA Pneumatics

MEETOUR SMB

Page 3: Why it's Tough to Connect with SMBs, and What You Can do About it

2015 TOP 10

SMB Business

Issues

Source = techaisle

Are addressed by getting new customers

Page 4: Why it's Tough to Connect with SMBs, and What You Can do About it

Fortune 100Supplier

Initial RFX Event Using

THOMASNET.com

26Supplier

Responses

219# of Suppliers

in Event

Page 5: Why it's Tough to Connect with SMBs, and What You Can do About it

• The Importance of SMBs

• Perceptions and Realities

• Tactical Recommendations

• How THOMASNET.com can help

• Q&A

OVERVIEW

Page 6: Why it's Tough to Connect with SMBs, and What You Can do About it

The Importance of SMBs

Page 7: Why it's Tough to Connect with SMBs, and What You Can do About it

of US manufacturersare between 5-99 employees

Source = 2013 US Census Data

49%

39%

17%

14%

18%

6%6% Manufacturing

0-4 Employees

5-9 Employees

10-19 Employees

20-99 Employees

100-499 Employees

500+ Employees

MORECHOICES

Page 8: Why it's Tough to Connect with SMBs, and What You Can do About it

* Source = THOMASNET User Research 2013

What (if any) are your company's preferences for sourcing from the following geographies?*

Local    Regional    National   

Always Preferred 41.0% 17.0% 20.8%

Generally Preferred 31.1% 57.1% 32.1%

Sometimes Preferred 18.9% 15.6% 29.7%

Rarely/Never Preferred 1.9% 1.4% 6.1%

No Pref to Note 7.1% 9.0% 11.3%

Manufacturers in Indiana**

2,151 under 5 employees

3,908 between 5 and 99 employees

612 between100 and 499 employees

612 above500 employees

YOU WANT TO SOURCE REGIONALLY

** Source = 2013 US Census Data

Page 9: Why it's Tough to Connect with SMBs, and What You Can do About it

Top (5) Reasons %

Cost Reduction 87%

Quality or Consistency Issues 75%

New Product or Customer 63%

Logistics (Extended Lead‐Times, Inventory Issues, etc.) 55%

Single Supplier Risk Management 38%

Employee Size Average Payroll per employee

0‐4 employees $40,004 

5‐9 employees $36,313 

10‐19 employees $40,717 

20‐99 employees $45,769 

100‐499 employees $48,975 

500+ employees $61,150 

YOU WANT TO KEEP COSTS DOWN

What are the most common circumstances that have led you or your company to seek a new or alternative supplier? (Select all that apply)*

Average Payroll By Company Size 

(US Manufacturers)**

* Source = THOMASNET User Research 2013** Source = 2013 US Census Data

Page 10: Why it's Tough to Connect with SMBs, and What You Can do About it

More People =

More Cost +Less Innovation

YOU WANT AGILITY

More Bureaucracy =

More Bureaucracy

Page 11: Why it's Tough to Connect with SMBs, and What You Can do About it

Perceptions and Realities

Page 12: Why it's Tough to Connect with SMBs, and What You Can do About it

UNDERSTAND WHO YOU’RE

WORKING WITH

Page 13: Why it's Tough to Connect with SMBs, and What You Can do About it

PERCEPTION:BUREAUCRATIC

PROCESS

Page 14: Why it's Tough to Connect with SMBs, and What You Can do About it

PERCEPTION:LONG ODDS

Page 15: Why it's Tough to Connect with SMBs, and What You Can do About it

PERCEPTION:RISK BEING

TIED TO ONE CUSTOMER

Page 16: Why it's Tough to Connect with SMBs, and What You Can do About it

SMBs BIG COMPANY

PERCEPTION:LONG

PAYMENTTERMS

REALITY:LONG

PAYMENTTERMS

Page 17: Why it's Tough to Connect with SMBs, and What You Can do About it

Source = Joint Small Business Credit Survey Report, 2014 Federal Reserve Banks of New York, Atlanta and Philadelphiahttps://www.newyorkfed.org/medialibrary/media/smallbusiness/SBCS-2014-Report.pdf

REALITY:LONG

PAYMENTTERMS

Page 18: Why it's Tough to Connect with SMBs, and What You Can do About it

Tactical Recommendations

Page 19: Why it's Tough to Connect with SMBs, and What You Can do About it

TOP TIPS FOR

WORKINGWITH SMBs

Page 20: Why it's Tough to Connect with SMBs, and What You Can do About it

TOP TIPS FOR

WORKINGWITH SMBs

Page 21: Why it's Tough to Connect with SMBs, and What You Can do About it

TOP TIPS FOR

WORKINGWITH SMBs

Page 22: Why it's Tough to Connect with SMBs, and What You Can do About it

Offering Financing

Options – REVERSE FACTORING

Financial Institution

SupplierBuyer

2. Invoice Approval 3. Factor Pays Invoice net of financing fee paid by Supplier

1. Invoice

4. Payment to Factor 90+ Days

Page 23: Why it's Tough to Connect with SMBs, and What You Can do About it

BONUS TIP

When you've advanced from RFI to RFP, detail your specific needs and requirements as thoroughly as possible.

Page 24: Why it's Tough to Connect with SMBs, and What You Can do About it

http://thomasnet.co/1Xp9X8y

Page 25: Why it's Tough to Connect with SMBs, and What You Can do About it

Fortune 100Supplier

Initial RFX Event Using

THOMASNET.comCorporate Edition

26Supplier

Responses

219# of Suppliers

in Event

Fortune 100Supplier

Most RecentRFX Event Using

THOMASNET.comCorporate Edition

70Supplier

Responses

142# of Suppliers

in Event

Page 26: Why it's Tough to Connect with SMBs, and What You Can do About it

How THOMASNET.comcan help

Page 27: Why it's Tough to Connect with SMBs, and What You Can do About it

Our singular focus since 1898: Making it easier for buyers and engineers to find the right suppliers

Page 28: Why it's Tough to Connect with SMBs, and What You Can do About it

Our THOMASNET.com FREE Platform• Access to over 700,000 Commercial & Industrial

suppliers in North America

• Shortlist and qualify by region, certifications, and diversity-ownership

• Evaluate and compare suppliers based on capabilities

• Create, save & share suppliers shortlists

• Send RFI/RFQs to multiple suppliers at once

Page 29: Why it's Tough to Connect with SMBs, and What You Can do About it

• RFI follow-up from THOMASNET

• Integrate and identify all your Approved Supplierswithin our platform

• Team-level sharing & collaboration tools

Our THOMASNET Corporate Edition

Page 30: Why it's Tough to Connect with SMBs, and What You Can do About it

Questions & Answers

Page 31: Why it's Tough to Connect with SMBs, and What You Can do About it

YOUR FEEDBACK IS IMPORTANT

Please take a few minutes to complete this brief survey.

Survey link: www.instituteforsupplymanagement.org/ZA16

or Scan the QR code on your smartphone.