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Why Government needs to embrace Social Media discusses the unique challenges faced by all levels of government with regards their use of Social Media.
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www.daemondigital.com© Daemon Group 2008
From communication to conversation
Why Government needs to embrace Social Media
May 2009
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
By 2010 it is predicted that there will be more then 4 billion mobile phone
subscribers globally
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used Google Latitude?
divorced
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Can Government afford not to embrace Social Media?
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Social Media users as a percentage of all Internet users
67% of Internet users engage with Social Media
Source: comScore World Metrix
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Social Media users by global region
Asia Pacific Europe North America Latin America Mid East/Africa
Source: comScore World Metrix
34.55%
28.47%
22.61%
9.17%5.20%
Based upon unique visitors in June 2008
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82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7%
Watch video clips online
Visit a photo sharing site
Read
blogs
Use so
cial n
etwor
ks
Have comm
ented on blogs
Upload
pho
tos
Download podcasts
Use R
SS
Global use of Social Media
Source: UM Wave 3
www.daemondigital.com© Daemon Group 2008
72.9%5.1m
29.8m
5.4m
3.7m
17.8m
61.0m
The
opp
ortu
nity
in c
onte
xt
0.26m
Source: UM Wave 3
www.daemondigital.com© Daemon Group 2008
Social Mediaplatforms
Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
www.daemondigital.com© Daemon Group 2008
Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
Source: UM Wave 3 *Twitter Grader
62%read 29.0%
write
21.1%belong
77.0%watch
40.2%listen
No14Sydney*
47.4%post
28.2%upload
74%message
24.6%feed
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Dominance of Facebook and MySpace
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000
Internet audience
Social media
Facebook and MySpace combined equate to 43% of the social media audience by unique visitors
Source: comScore World Metrix
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There are 132 million registered users of Facebook
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72.8% of internet users read blogs and
globally one new blog is created every second of every day
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STEP ONE STEP TWO
12 September ‘04
First posting on blog
23 September ‘04
Product recall and settlement of lawsuit
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Are we ready for Govpedia?
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What do you want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your products or services
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The website
is where good content goes to die.
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Engaging with social networks
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Is Government really ready to have a conversation?
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Engaging with social networks
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Digital engagement strategy
© Daemon Group 2008
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Good Morning Amy,
Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.
Once again thank you for your interest, and have a nice day.
www.daemondigital.com© Daemon Group 2008
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What’s your favourite thing?
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Presentation available at daemondigital.com and follow us @daemondigital