Whatever business you do, may it a B2B, B2C or any

other type of business, it is important to have

analytics & SEO tool namely Google Analytics &

Webmaster for your website.

You may have a question why is it that much

important?

The answer is here. In simple terms, Google Analytics

enable the businesses to monitor the performance of

their website from the perspective of marketing &

traffic while webmaster tool enable to monitor the

performance of their website in technical

perspective. With these tools, you will able to

measure your Return on investment ROI and capture

more leads for your business.

Hope as a business owner you know how important it

is to know about the performance of your website

and SEO strategy as it is the prediction of the success

of your website and marketing efforts. In this case, it

is essential for businesses to know clearly about both

these tools for reaping out the benefits.

Here is a clear explanation about Google Analytics &

Webmaster tools which is useful for digital marketing

analysis.

Google Analytics:-

Google Analytics is a tool that tracks the website and

give real time reports based on the audience,

acquisition, behavior & conversions. It checks and

reports website’s traffic, technologies used, site

speed, traffic sources, conversions and sales. You

can sort out the visitors by geo-specific location and

demographics through this.

It is the analytics about the visitors of your website,

through which source they find your website, the

information or thing visitors prefer in your website,

the activities of the visitors from their arrival still

their departure and at the end, lead conversions can

be clearly predicted by this tool.

Google Webmaster Tool:-

Google Webmaster tool which is now termed as

“Google Search Console”monitors and maintains the

website performance in technical aspects. You can

know the way Google crawls your website, URLs

(External and internal links) indexed by Google, the

search keywords that made the visitors to visit your

website or among that keywords which has brought

in more traffic, technical & security issues,

Googlebot crawling issues and statistics & structure

of your website on the whole.

It helps you to optimize the content, URL, image,

video search and mobile search of your website.

Both these tools must be used to monitor the

performance of the website completely. Hence, it is

important for businesses to make use of the same for

bringing in more visitors thereby generate more

leads and improve website’s performance.