Why Go Yammer!

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  • The What and Why

    of Yammer?

    Business Value of

    Yammer

    Demo and Best

    Practices

    Recommended

    Strategy

    Agenda

  • Yammer Customer Network (YCN)

    Yammer: Transform the Way We Work [video]

  • Performance

    Improvement

    Errors and

    Uncertainty Insights

  • Get the Most Out of Yammer

  • 78% of Yammer users communicate

    more effectively

    compared to other

    collaboration methods1

    80% of users are more informed with what

    is happening in their

    organization1

    100% increase in engagement, compared

    to the U.S. average

    nationwide, when

    managers focus on

    employee strengths2

    83% of Yammer users feel better

    connected with their

    team3

    68% of users agree that Yammer improves

    collaboration across

    remote locations4

    20-25% boost in productivity among

    organizations that use

    social technologies5

    79% of users are exposed to more new

    ideas and innovations in

    their organization6

    20% improvement in supplier and partner

    satisfaction among

    20% companies that use

    social7

    365% Yammer has the potential to generate

    a 365% Return-On-

    Investment (ROI)8

    Sources:

    1. MarketTools, Yammer Business Value Survey, 2013 | 2. Gallup, State of American Workplace, 2013 | 3. Yammer User Survey, 2010 | 4. MarketTools, Yammer Business Value Survey, 2013 | 5. McKinsey, The

    Social Economy, July 2012 | 6. MarketTools, Yammer Business Value Survey, 2013 | 7. McKinsey, The Social Economy, July 2012 | 8. Forrester Research, The Total Economic Impact of Yammer, April 2011

    Listen to the conversations that matter

    - Communicate across your organization

    - Identify expertise

    - Give employees a voice

    Adapt and make smarter decision

    - Accelerate teamwork

    - Break down silos

    - Improve response time

    Grow your business

    - Innovate faster

    - Develop better products and services

    - Improve experiences with customers

    Business Value of Yammer

  • Organizations needs and

    wants

    Members needs and

    wants

  • Communities Take Time to Mature

    Ph

    ase

    1

    Hierarchy

    Ph

    ase

    2

    Emergent

    Community

    Ph

    ase

    3

    Community

    Ph

    ase

    4

    Networked

    Behaviour

    Change

    Pull

    Grow

    Transform

  • How to Launch Successfully

    % of

    engaged

    users

    With

    adequate executive support & participation

    behaviour change training community management

    Without

    adequate executive support & participation

    behaviour change training community management

    Formal

    launch

    Yammer begins to

    spread virally People leave

    (no value) Identify

    Champions /

    Power Users

    Time Soft Launch Hard Launch

  • Role Responsibilities Department Name(s)

    Executive Sponsor Communicate high-level vision and values of Yammer to the company. Executive

    Leadership

    Department Owners Identify how specific departments will use Yammer; encourage engagement. Various Dept..

    Project Manager Oversee entire network rollout, from pre-launch project planning and assignments to deployment.

    Project

    Management

    Office

    Communication Lead Oversee the development, approval and delivery of companywide communications related to the rollout. Corporate

    Communications

    Community Manager Manage day-to-day network activity; provide guidance and best practices. Manage and communicate

    training content about Yammer.

    HR / Corp

    Communications

    Champions / Power Users Early adopters passionate about using Yammer for work. Build Yammer awareness, understanding and

    engagement throughout the community. Various Dept.

    IT Specialist Oversee all technical aspects of the rollout, including integrations , for example, SSO and Office 365. IT

    HR Leader Assist rollout team in drafting the Yammer Usage Policy. Integrate Yammer into HR processes (e.g.

    onboarding) and manage HR announcements, conversations and content on Yammer. HR

    Identify Key Stakeholders

  • https://about.yammer.com/success/

    https://www.yammer.com/yammerycn

    https://www.yammer.com/itpronetwork/

    http://success.office.com/

    http://www.communityroundtable.com/

    https://community.jivesoftware.com/community/training/eu-cm-training

    http://gapingvoid.com/