1. Where do good fundraising ideas come from? Lucy GowerInnovation and Development Manager NSPCC lucyinnovation

2. This session What is innovation? Where good ideas come from Tools to generate fresh ideas How to make having ideas a habit Practice lucyinnovation 3. creativityhaving the ability or power tocreate: human beings are creativeanimalsinnovationintroducing something new actioning your idea lucyinnovation 4. Small fishsmall steps 5. lucyinnovation 6. lucyinnovation 7. Why is innovation important in your fundraising? Whats in it for YOU? Whats in it for your ORGANISATION? lucyinnovation 8. Innovation is about along term strategy, itsI think if you are seen to about creating abe innovative you getlearning environment more opportunities to for success in the longget involved with term interesting projects If we are going to do the very best we can for children, we needto be more creativewith our fundraisingWe work in acompetitiveI love going to idea industry, if we are workshops, itsnot coming upreally energizingwith new ideas and fun! our competitors will 9. What its not lucyinnovation 10. Where good ideas come from? a series of previously unconnected connections lucyinnovation 11. Connecting the dotsit was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later. 12. Making connections lucyinnovation 13. Part of what made the Macintosh greatwas that the people working on it weremusicians, and poets, and artists, andzoologists, and historians who alsohappened to be the best computerscientists in the world. Steve Jobslucyinnovation 14. Dot connectors 15. Connections that give insight 16. How do you put a giraffe in a refrigerator? 17. How do you put an elephant in arefrigerator? 18. Making your own dots How are you going to make more connections or dots?How are you going to gain insight about your donors, prospects and volunteers?How are you going to make this a habit? 19. "Its not enough to be busy. Ants are busy. Whatare we busy about?" Ralph Waldo Emerson lucyinnovation 20. If I had one hour to save the world, I would spend the first 55 minutes analysing the problem and then5 minutes on the solutions Einstein Innovation is saying no to 1,000 thingsSteve Jobs 21. The lion king is hosting an animalconference. All the animalsattend..Except one. Whichanimal does notattend? 22. There is a river you must cross but itis used by crocodiles. You do nothave a boat.How do youcross theriver? 23. Ideas sessions1.Lots 5. Divergeof newconnections2. Generate a LOT of ideas Critique and develop 24. A new idea is delicate. It can bekilled by a sneer or a yawn; it canbe stabbed to death by a joke, orworried to death by a frown on theright persons browCharles Brower 25. tools to generate fresh ideasBreak the rules Ask What if? 26. Your challengeYou are marketers of shampoo Find ways to sell more 27. Using What if? to get out of your existing mindsetStep 1. What are the (unwritten) rules ofshampoo?Step 2. Choose one and mess with it 28. tools to generate fresh ideasWhere in the world?Where else is my challenge faced?Swipe with glee 29. The F WordI have not failed. Ive just found 10,000ways that wont work.Thomas EdisonTo develop working ideas efficiently - Itry to fail as quickly as I can.Richard Feynman 1965 Nobel prizewinner lucyinnovation 30. lucyinnovation 31. An ounce of practice is worth more than tons of preaching Mahatma Gandhilucyinnovation 32. lucyinnovatio 33. Attitude is a little thingthat makes a big difference.Winston Churchill 34. Where good fundraising ideas come from Focus on your goal Trust yourself and your intuition Deliberately make connections Seek real insights Trust the connections you are making Be brave Do something 35. lucyinnovation 36. Find out more www.sofii.orgWhere good ideas Steven Johnsoncome fromSwitchChip and Dan HeathSticky Wisdom ?What if! The Innovation CompanyThe 4-hour workweekTim FerrisBusiness beyondthe Box John OKeefeLinchpinSeth Godin 37. Questions?lucy@lucyinnovation.co.uk@lucyinnovation lucyinnovation